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69 Best Signup persuasion tactics

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #2 - Avoid demanding credit card information when offering free trials

Being required to enter credit card details evokes the negative feelings associated with spending money. Indeed, research has shown that the act of paying really disrupts the pleasure of an experience…

Tactic #4 - To demonstrate how easy your site is to use, offer 'how-to' pages and prioritise video format

If you show your visitors how easy it is for them to act (i.e. to complete an action on your website or to utilise one of your products or services) by providing "how-to" pages and videos, it…

Tactic #10 - Include testimonials (with name, logo and face) on your home page

If you have positive reviews about your products or services then display them on your homepage; having this "social proof" as one of the first things visitors will see will be a very effective…

Tactic #11 - Emphasise your search bar

If you detect that your site visitors are using the search bar a lot, make it more prominent by varying the colour, size and position of it on your page. People are more likely to notice and remember…

Tactic #13 - Offer free trials

Offering a free trial lets customers experience the benefits of your product or service without making them commit to any type of payment which cuts out the negative feelings associated with spending …

Tactic #21 - Offer online-only products and display "Available online only"

By offering online-only products, people will be more encouraged to make purchases as the products will seem to be more scarce in comparison to those products that can also be bought in store. The idea…

Tactic #24 - Bundle products and offer 1-click "Add to Basket"

Offering a 1-click "add to basket" option both speeds up the paying process and makes it seem as though only one purchase is being made rather than multiple individual purchases, which will …

Tactic #30 - Make your checkout page responsive for mobile devices

A mobile-friendly checkout page is essential to ensure that people follow through with their purchase. A checkout page that is mobile responsive will not only be more aesthetically pleasing but will be…

Tactic #37 - Remove the Category drop-down menu from your homepage

The category bars and their drop-down menus are standard on most websites, but it's not always the best way to present the product category. These drop-down menus often offer a poor user experience…

Tactic #39 - Offer immediate feedback on completed fields

Letting your customer know instantly whether information they have entered is correct or incorrect will help to make the whole process clearer and easier. Research has shown that people are more motivated…

Tactic #44 - Offer multiple delivery options, including Express

Offering multiple delivery options is important both to offer choice to the customer but also for the possibility of further profit made on that purchase. Customers like to have a sense of control …

Tactic #45 - Provide a free option for in-store pick-up

By providing a free store pick-up option, your customers will be giving customers three advantageous options: the option of avoiding delivery charges (awarding the pleasure of paying less); choosing the…

Tactic #59 - Display all product information

Your customers will feel like the more information they are given in order to make a decision, then the better that decision will be. So the more information you can give them about the product (in…

Tactic #64 - In your product pages, include a video

Providing a video of the product will allow your visitors to see more precisely how it looks and functions, the same way they might when buying in store. Customers prefer to have as much information…

Tactic #68 - Put your default pricing plan in the middle and make it more visible

When you have a default pricing plan (the option you would prefer people to choose) then you can influence how attractive this option is by making it stand out from the others. Placing it in the middle…

Tactic #71 - Simplify and restrict options available to customers to choose from

People will often not chose a product if they are presented with a wide range of products to choose from. There is a risk of them being overwhelmed and thus not choosing anything. In order to avoid this…

Tactic #77 - When possible, get rid of the decimal point in the price tag

Whenever possible, remove the decimal point from your pricing as it is not necessary and adds a little extra cognitive strain for your customer. The clearer you can make things the better as people want…

Tactic #78 - For high numbers, more than five digits, prices should not be rounded

Careful and precise pricing is particularly important when dealing with a large sum of money. It has been shown that when purchasing a car, for example, people will actually pay more money when the prices…

Tactic #97 - Add white space around your call-to-action

Increasing the amount of white space around your Call-to-Action (CTA) will draw attention to it and make for a much more pleasing visual experience for the user. Equally, making sure there isn't an…

Tactic #99 - Leverage the power of visual cues such as imagery to focus attention towards your call-to-action

Using clean, clear imagery is a great way to draw attention to your Call-to-Action (CTA). As in the example above, adding an additional simple visual stimulus that stands out through colour or another…

Tactic #101 - Prioritise "coming soon" over messages saying "out of stock"

The chances are all e-merchants will at some stage be out of stock for a particular item. When this happens, in order to remain positive to your users, it's preferable to inform them that the product…

Tactic #114 - Emphasise the experential advantages over the monetary ones

It's a good idea to avoid references to money when presenting your products to customers and instead to place emphasis on the experience that they will enjoy using them. People place more value…

Tactic #116 - When price is below 100 ($,£,€) show discounts in percentage form rather than in absolute value

By displaying discounts in percentage rather than in value when product price is below 100 (£/$/€), you make your promotions seem as attractive as possible by altering the way you frame…

Tactic #125 - Utilize your customer's details to customize your content offering

Your customer will feel more involved in and connected with your content if you make use of their name to give it a personalised touch. A natural tendency we experience is "implicit egotism"…

Tactic #135 - Contextualise product pictures in the ideal situation in which they should be used

If your customer can visualise themselves using your product then they'll feel more inclined to buy it. You can ensure this by setting your product images in such a way as to increase the chances…

Tactic #149 - Suggest complimentary products at the check-out

Cross-selling is a good way of increasing the user's basket before they complete the purchase. When a user is in the checkout process, it is a good time to display other products that may interest…

Tactic #168 - Display on specialised and expert reviews for your products' endorsements

Displaying expert reviews or testimonials is an effective way of endorsing your products. The positive feedback and opinions of customer's peers is incredibly important as we often rely on this "…

Tactic #169 - Indicate the number of users who have already created an account

Displaying the number of people who have already signed up to your website or newsletter is an effective persuasion tool. Research has shown that we have a strong tendency to copy others' choices…

Tactic #170 - Prioritise your most crucial filters

Re-ordering the filter options and putting the most relevant and important filters first will make for an easier and more pleasurable site experience for your visitors. Research has shown that people…

Tactic #174 - Adapt clear value propositions by customer segments

Studies have shown that most people associate positively with themselves and things that are either connected to them or that they can identify with. This is why it is so important to ensure that you…

Tactic #176 - Show lower-quality products near higher-quality ones

To make your higher-end products seem even more attractive, display them alongside your lower-end products so that customers can compare the two together. The difference in quality will be larger and …

Tactic #177 - In the check-out page, indicate testimonials from customers who also bought the same product below the call-to-action

By placing testimonials from other customers who have previously bought your product or service just before the final stage of payment, you are offering reassurance to your customers by showing them how…

Tactic #185 - Use exit surveys to get feedback and boost your likability

It's proven that people enjoy giving their opinion and to be asked for feedback. What's more if you ask for this using simply a short, easy-to-complete survey then you really increase your chances…

Tactic #186 - Frame your products in the best light possible: "number 1", "best selling", "fastest growing"

Studies have shown that individuals tend to follow others' choices or behaviour when trying to make decisions. We automatically presume that if lots of our peers are doing something or buying a…

Tactic #188 - Upsell by highlighting how small the extra cost would be

Upselling is a technique whereby you offer your client a superior and more expensive product than the one he was considering. By highlighting how small the price difference is between the two products…

Tactic #190 - Feature testimonials from target audience peers rather than celebrities

The main objective of displaying testimonials is to help your site visitors to identify with these, place trust in them and therefore decide to become customers as well. We're more likely to identify…

Tactic #191 - Include a section: "People who browsed this product, also bought:"

Adding a “People who viewed this product bought...” feature is an effective persuasion technique. Research has shown that we have a strong tendency to copy others' choices when we are…

Tactic #193 - Add a countdown timer for earliest delivery times

By adding a countdown timer showing how long they have left to purchase a product in order to get it delivered at the earliest possible time, a sense of urgency is added which will make the customer more…

Tactic #196 - Provide reassurance by displaying trust symbols

Trust symbols are a great and immediately impactful way to reassure your customers by showing that they can make a payment securely. Even a small factor of uncertainty can disrupt the payment process…

Tactic #200 - Test a multi-page checkout process against a single one

To reduce bounce rate during the checkout process, test using a one-page solution: that is to say, display all the different steps - billing, shipping and payment - on one page rather than having a new…

Tactic #202 - Don't ask for any non-essential information during the checkout process

When your visitors are in the process of completing their checkout then you don't want to do anything to distract them from this. Don't therefore ask for any non-essential information during this…

Tactic #203 - Enable the possibility to checkout as a guest, without needing to create an account

Your customers will appreciate having the choice of when to register on your website as this induces the positive feeling of having the autonomy to influence the purchasing process. T his also gives…

Tactic #254 - Add the word "Free" directly to your Call-To-Action

It has been proven that spending money actually activates the areas in our brain that are associated with physical pain and feelings of disgust. On the contrary, the term "free" causes us a …

Tactic #255 - Utilize numerical values to convey more persuasive messages

Most people have a strong tendency to ignore generic and basic information and prefer to focus on recent or specific information. Therefore, in your content and titles, insist on statistics or specific…

Tactic #258 - Whenever possible, convey messages using rhymes as they will be more easily remembered

"A nose in need deserves Puffs indeed", "If the glove doesn’t fit, you must acquit". You know these slogans and better you will easily remember it. Indeed, these slogans have…

Tactic #260 - Prioritise pictures, visual elements over lone text

“A picture paints a thousand words”. Indeed, the human brain learns and retains information much better when it comes in the form of images rather than words. Images do not require translation…

Tactic #262 - Prioritise 1st person pronouns

The power of "we" or "our" is not to be underestimated. We are social and group-dwelling beings, people, and we feel most comfortable and positive when we are included as part of a…

Tactic #265 - Utilize numbers in your header

It has been shown that a title containing numbers attract our look more often and therefore would increase the conversion rate. These figures don't need to be very sophisticated. "30-day free…

Tactic #268 - Use interactive images rather than static ones

Research has shown that consumers are generally more drawn to interactive images than static ones. The interactive images provide a "fun" aspect to the user experience thanks, for example, to…

Tactic #273 - Contextualise savings with real-life applications

The way you frame a saving can greatly influence the effect it will have on your customers. Imagine a bank, for instance, which announces on its landing page: "With us, you don't pay bank charges…

Tactic #275 - Allow users, with your search bar, to jump to suggestions based on what they typed

In order to increase conversion rates, simply help your customer to find what they are looking for as quickly and easily as possible. Offering suggestions in the search bar based on what the customer …

Tactic #278 - Emphasise your users, rather than yourself, who have used and endorsed your products

Studies have shown that individuals tend to follow others' choices or behaviour when trying to make decisions. We automatically presume that if lots of our peers are doing something or buying a particular…

Tactic #279 - On a form, specify which fields are optional rather than which are mandatory

When you ask your customers to fill in a form, specify which fields are optional rather than which are mandatory. On many websites we see asterisks or other visual cues to indicate if a field is mandatory…

Tactic #281 - Be careful when using special characters, faults could decrease your credibility

When you create a web page, be careful that you don't have any accidental character faults due to coding problems or lack of care. The kind of symbols that are often seen on web pages, such as ▢ &…

Tactic #282 - Use a recognisable phone number for your customer service and add your opening hours

If you use a special service phone number then your customers will automatically think twice about calling as they will be expecting high call charges and long wait times. This will make your business…

Tactic #288 - If users have spent some resources, e.g. financial or time, in your service, indicate how much they have been spent

People are more likely to continue on in vain with a project or plans for which they have already invested money, time or effort, even if they no longer want to or there may be more potential losses to…

Tactic #290 - Whenever possible, prioritise single and vertical columns

Using a two-column layout on your site could disturb the fluency with which the reader absorbs your content as you are splitting their attention between two areas. Rather than leading your visitor'…

Tactic #294 - Display often-used options at the top of drop down lists

Everyone hates filling out information online - the easier and quicker you can make that for your customers, the more likely they are to follow through, complete an action and ultimately convert. One …

Tactic #296 - If connected via Facebook, indicate how many friends have purchased or signed up

If you offer your customers the option to sign in using Facebook then make the most of this advantage. Indeed, using Facebook is a good way to quickly access data about a customer but that's not the…

Tactic #304 - With forms, offer fields which match the required information

Matching your field layout to whichever input format is required will improve user experience by giving assistance and avoiding errors or frustration. For example, when asking for a phone number you should…

Tactic #310 - Offer a clear and simple manner to close pop-up windows

Ensure you give your customer the power to close any pop-ups or other boxes on your site. Showing an immediately recognisable cross in the top-right of all boxes will allow customers to easily close them…

Tactic #311 - After users leave a page, return them to where they left off

Sending the user directly back to the page or position in a sequence where they left off will help to minimise the negative effects of leaving a site or page. By sending them straight back to where they…

Tactic #313 - Add hyperlinks for main menus, and any relevant categories

Users are not perfect, they make mistakes regularly. Indeed, it is common to see people click on areas that are not clickable. Do not try to fight against those mistakes, instead, add clickable functionality…

Tactic #318 - Simplify your customer's thinking process by doing any calculations for them

People strongly prefer and feel more positive about things that are easy and quick for us to understand. If you want your customer to respond well to information you provide and to feel happy using your…

Tactic #319 - Display navigation categories (breadcrumbs) to indicate the location of the user on your website

To help your visitor feel at ease with the logic and layout of your site, clearly display a breadcrumb trail (or other sequence map) so they can quickly see where they are on your site and how they arrived…

Tactic #322 - Suggest a criteria option instead of a filter option for sorting search results

When you display search results, it is important to help your customers find what they are looking for as quickly and easily as possible. This will avoid them becoming overwhelmed by choice and quitting…

Tactic #324 - Utilize written content which slightly contradicts what the user wants to do

The more confident you user feels in navigating your website and completing tasks, the better experience they will have and the more likely they will be to convert. Report potential errors to your customers…

Tactic #325 - Increase the clickable zone of your call-to-action if it is small

If your website contains small Call-to-Actions like the "see more" in the drawing above, add a transparent border around it in order to expand the clickable area. Users will not necessarily …

Tactic #326 - Make your menus responsive for mobile

It is important these days to ensure your website is mobile responsive. When designing the interface for this though, it is advisable to use one-window drilldowns. That is to say, present each section…

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