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6 A/B Testing Ideas Using The 'Scarcity' Principle
This is the ultimate library of the Best A/B Testing Ideas: We have compiled 250 A/B Testing Ideas that you can try on your website to optimize your conversion rates and increase your revenues.
A/B Testing Idea #12 - Display low stock availability
Displaying the number of items left in stock will motivate people to make their purchase more quickly in order to avoid missing out. The more difficult or urgent it is to acquire an item, or the more…
A/B Testing Idea #21 - Offer online-only products and display "Available online only"
By offering online-only products, people will be more encouraged to make purchases as the products will seem to be more scarce in comparison to those products that can also be bought in store. The idea…
A/B Testing Idea #91 - Use a smaller font when displaying large quantities of stock (more than 5)
When you have more than 5 in stock of any given product, it's worth displaying this fact as discreetly as possible as it could deter visitors from rushing to make a purchase; if there is a large number…
A/B Testing Idea #96 - Create urgency by giving a limited timeframe for fast delivery
Offering fast delivery time is a strong motivator for your customers to complete a purchase as we always prefer to take an option that results in quicker gratification. What's more, as you'…
A/B Testing Idea #161 - Through cookies, save products in the shopping cart for a certain period
Reserving products in the shopping basket for a limited time only with motivate your customers to complete their purchases. The sense of urgency combined with the idea that they may miss out on the…
A/B Testing Idea #300 - Carefully select the period and constraints of your "free trials"
To encourage maximum conversion it is important to pick the right trial length and limitations to play into the idea of scarcity and urgency. Offering a free trial period that is too long can mean that…
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