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A/B Testing Idea #134 - Place graphs, visuals and pictures on the left-and side of the screen

Tactic_Place graphs, visuals and pictures on the left-and side of the screen

Description

Visual elements positioned on the left are processed by the right hemisphere of the brain, which is better suited for image processing. Therefore, people will "digest" the page more quickly and easily, and it will have a more pleasing effect on them.

Smooth cognitive processing is key for all aspects of your website as the easier and more pleasurable users find your site the more likely they are to proceed.

Inspired by Nick Kolenda 

Principles

  • Cognitive Ease (Khaneman, 2011)

The Research

Cognitive Ease

The ease with which our brain processes information and how the level of ease impacts how positively we feel about something.

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