Home

A/B Testing Idea #14 - Display the number of "likes" next to your product

Tactic_ Display the number of

Description

Displaying the number of people who have already "liked" your product is an effective persuasion tool.

Research has shown that we have a strong tendency to copy others' choices and behaviour - especially when when we are hesitating on a decision - and this form of "social proof" taps in to our desire to follow in the behavioural footsteps of our peers and will automatically attach a positive bias towards that product.

It will encourage them not only to purchase the product but also to "like" the product themselves which will augment your product's visibility online.

Principles

  • Social Proof (Sherif, 1935; Asch, 1956)

The Research

Social Proof

Social Proof is a type of conformity. When a person is in a situation where they are unsure of the correct way to behave, they will often look to others for cues concerning the correct behaviour.

Browse A/B Testing Ideas by categories
Browse A/B Testing Ideas by type of website
Browse A/B Testing Ideas by definitions

Oops, you have reached your limit of 2 free tactics per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list

Or wait 00:59:59

Congratulations!

You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon