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A/B Testing Idea #153 - Display pop-up information when hovering over a product

Tactic_ Display pop-up information when hovering over a product

Description

When customers hover over a product, display a pop-up product card that offers them condensed information.

By showing only carefully selected information about the product in this way, customers won't get overwhelmed by information and will be more likely to find the product of interest, leading them to then click on to the main product page and ultimately be more likely to make a purchase.

Principles

  • Cognitive Ease (Khaneman, 2011)

The Research

Cognitive Ease

The ease with which our brain processes information and how the level of ease impacts how positively we feel about something.

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