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A/B Testing Idea #258 - Whenever possible, convey messages using rhymes as they will be more easily remembered

Tactic_Whenever possible, convey messages using rhymes as they will be more easily remembered

Description

"A nose in need deserves Puffs indeed", "If the glove doesn’t fit, you must acquit". You know these slogans and better you will easily remember it. Indeed, these slogans have one thing in common: they rhyme. Indeed, this stylistic device is a good way to stay longer in the minds of your customers. You can also use rhymes in your titles or subtitles around your call-to-action to draw attention to your client on it.

Principles

  • Cognitive Ease (Khaneman, 2011)

The Research

Cognitive Ease

The ease with which our brain processes information and how the level of ease impacts how positively we feel about something.

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