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A/B Testing Idea #38 - Display an error-message for important fields which were incorrectly filled in or missing

Tactic_Display an error-message for important fields which were incorrectly filled in or missing

Description

By immediately showing your customers any issues with information they are entering, you will avoid any added stress or misunderstandings. Creating an easy process for your customers is key as they will be put off completing an action if it is too complicated, difficult or information is not clearly given to help them.

Using visual indications to show straight away which fields require their attention will make it an even easier and more painless experience, increasing the likelihood that they will continue and complete the action.

Principles

  • Cognitive Ease (Khaneman, 2011)

The Research

Cognitive Ease

The ease with which our brain processes information and how the level of ease impacts how positively we feel about something.

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