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A/B Testing Idea #58 - Show more than 3 high-resolution product images

Tactic_Show more than 3 high-resolution product images

Description

Product images are an important element of your product page. In fact, people react far more strongly to visuals than to text and it allows them to form a more emotional and personal attachment to the product.

Giving the option to view multiple images of the product, perhaps from different angles or focusing in on different elements, allows customers to peruse the item in the same way they would if shopping in a store.

People like to have as much information about a product as possible before deciding to buy; giving them the most detailed visuals possible will give them the impression that they have sufficient information to make a well-informed choice and will feel positive about making a decision to buy, significantly increasing your chances of making a sale.

Principles

  • Picture Superiority Effect (Paivio, 1971; Hockey, 2008)
  • Information Bias (Baron; Beattie & Hershey, 1988)

The Research

Picture Superiority Effect

Picture Superiority Effect is the way that we tend to remember images for much longer than words, so using images alongside text or even using images alone is much more effective than just using text.

Information Bias

The tendency to seek out information, thinking that it will lead us to make a better decision, even when that information is of no real help.

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