Home

A/B Testing Idea #64 - In your product pages, include a video

Tactic_In your product pages, include a video

Description

Providing a video of the product will allow your visitors to see more precisely how it looks and functions, the same way they might when buying in store.

Customers prefer to have as much information as possible on the product they want to buy in order to feel as though they are making well-informed decisions and will therefore be more likely to follow through with the purchase.

Visuals can be much more effective than text and many eCommerce sites are using videos in different ways now to improve customer engagement and understanding.

Principles

  • Information Bias (Baron; Beattie & Hershey, 1988)

The Research

Information Bias

The tendency to seek out information, thinking that it will lead us to make a better decision, even when that information is of no real help.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 1 free tactic per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list

*

Or wait 00:59:59

Congratulations!

You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon