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A/B Testing Idea #79 - High-end products should not be bundled with low-end ones

Tactic_High-end products should not be bundled with low-end ones

Description

The price of a product is not only based on its value itself but on the perception that users have of it. 

When you sell products together, by making a bundled offer for example, do not mix very expensive products with cheap products. People may perceive the offer as cheap and you run the risk of them not making the purchase.

Inspired by Nick Kolenda 

Principles

  • Perceived Value Pricing (Lee & Zhao, 2014; Poundstone, 2010; Mazumdar; Raj; Sinha, 2005; Thomas; Simon; Kadiyali, 2007)

The Research

Perceived Value Pricing

Perceived Value Pricing explains how our perceptions of a price and its value can be altered depending on how it is presented to us.

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