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A/B Testing Idea #282 - Use a recognisable phone number for your customer service and add your opening hours

Tactic_ Use a recognisable phone number for your customer service and add your opening hours

Description

If you use a special service phone number then your customers will automatically think twice about calling as they will be expecting high call charges and long wait times. This will make your business immediately seem as though it is trying to extort money out of people and so will lose credibility. Your potential customers will perhaps be more likely to search elsewhere than phone this number. Therefore using a more recognisable, regular phone number will inspire more confidence and encourage people to call. It is also advisable to add your customer service opening hours so that potential customers have the chance to call you when best suits them. 

Principles

  • Risk Compensation (Peltzman, 1975)

The Research

Risk Compensation

Risk Compensation explains a tendency for humans to take greater risks when perceived safety increases.

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