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123 A/B Testing Ideas For Your Pricing Page

This is the ultimate library of the Best A/B Testing Ideas: We have compiled 250 A/B Testing Ideas that you can try on your website to optimize your conversion rates and increase your revenues.

A/B Testing Idea #2 - Avoid demanding credit card information when offering free trials

Being required to enter credit card details evokes the negative feelings associated with spending money. Indeed, research has shown that the act of paying really disrupts the pleasure of an experience…

A/B Testing Idea #5 - Reduce the number of pricing plans available to no more than 3

Offering a maximum of 3 pricing plans will help your visitors to make better decisions and feel less overwhelmed. Research shows that information overload results in less effective and satisfying decisions…

A/B Testing Idea #7 - Choose a contrasting button colour and size for your Call-to-Action

The objective of a Call-to-Action (CTA) button is to encourage your visitors to do something specific. Choosing a contrasting button colour and size will make it more prominent on your page so that…

A/B Testing Idea #8 - List the strongest benefits first

Re-ordering the benefits of your offer by putting the strongest ones first will more easily capture your visistors' attention, and make a better impression. Research has shown that people …

A/B Testing Idea #13 - Offer free trials

Offering a free trial enables potential customers to experience the benefits of your product or service without making them commit. This cuts out the negative feelings associated with making a payment…

A/B Testing Idea #17 - Blur or fade images to reduce the emphasis on them

By blurring or fading images, you can place emphasis on something else instead. People are more likely to notice and remember an element that stands out. Your visitors will immediately be attracted…

A/B Testing Idea #18 - Reduce the number of default filter options

Offering fewer default filter options on your homepage will help your visitors to make better decisions and feel less overwhelmed. Research shows that information overload results in less effective…

A/B Testing Idea #26 - Use a higher pricing plan as a decoy

Displaying a new pricing plan that is much higher than the others currently offered could be an efficient decoy, worth testing on your site. Offering a pricing plan that is significantly higher…

A/B Testing Idea #27 - Create a decoy-effect by displaying an extra product

Displaying a decoy product at a higher price will change people's perception of the perceived value of your other products on offer. Offering three options instead of two, with the highest price…

A/B Testing Idea #28 - Restructure your navigation menu

Re-ordering your navigation menu by putting the most important links at the beginning and the end of your menu will help to ensure visitors notice and click on them. Research has shown that people recall…

A/B Testing Idea #29 - Select a price which has the smallest amount of letters possible

Choosing a price with fewer syllables removes a little of the cognitive strain from your customer and things which are quicker and easier to understand are instantly more familiar. The clearer you can…

A/B Testing Idea #32 - Make your menu responsive (mobile-friendly)

A mobile-friendly menu is essential to ensure that you don't miss out on customers using mobile devices. Having a menu that is mobile responsive will not only be more aesthetically pleasing but will…

A/B Testing Idea #33 - Display the daily or monthly price to make the amount seem smaller

By showing the price per day or month rather than the total price, it can often seem like less. Your customer will tend to use this smaller amount as an anchor to decide whether the purchase is good…

A/B Testing Idea #34 - Display a higher price first

People often use an initial piece of information to make subsequent judgements so if you display a higher price first, it will be the first one your customers read and they will use it as an anchor to…

A/B Testing Idea #35 - Display customer testimonials right under the product

If you have positive reviews about your products or services then make sure they are clearly displayed; showing this "social proof" from your customer's peers is an effective persuasion …

A/B Testing Idea #57 - Make your website responsive (mobile-friendly)

A mobile-friendly website is essential to ensure that you don't miss out on customers using mobile devices. A website that is mobile responsive will not only be more aesthetically pleasing but will…

A/B Testing Idea #59 - Display all product information

Your customers will feel like the more information they are given in order to make a decision, then the better that decision will be. So the more information you can give them about the product (in…

A/B Testing Idea #61 - Product name should be descriptive and unique

Choose a product names that is descriptive and unique. Indeed, having a descriptive name simplifies the understanding of the product and avoid confusion for your customers. In addition it helps to boost…

A/B Testing Idea #65 - Reduce the left digit by one and minimise the digits after the decimal

Reducing your price by one cent or penny can make all the difference when it results in the left digit going down by one. Whereas $3.89 to $3.87 wouldn't be of any consequence $4.00 to $3.99 definitely…

A/B Testing Idea #68 - Put your default pricing plan in the middle and make it more visible

When you have a default pricing plan (the option you would prefer people to choose) then you can influence how attractive this option is by making it stand out from the others. Placing it in the middle…

A/B Testing Idea #69 - Create a default option or add-on

If you have a particular option or add-on that you would prefer your customer to choose, then making it a default option will greatly increase the chances of them doing so. Default options are so attractive…

A/B Testing Idea #70 - Offer the possibility to remove rather than to add elements when users make their own personalised plan

If you are offering your customers the chance to create their own custom plan then it is better to offer by default the plan including all available features. Firstly, studies have shown that we are…

A/B Testing Idea #71 - Simplify and restrict options available to customers to choose from

People will often not chose a product if they are presented with a wide range of products to choose from. There is a risk of them being overwhelmed and thus not choosing anything. In order to avoid this…

A/B Testing Idea #72 - Add strikethroughs for absent features

Adding strikethroughs for absent features on lower cost pricing plans is a great way of showing people what they'll be missing out on. Research shows that people strongly prefer avoiding losses…

A/B Testing Idea #73 - Make the free plan less visible

By making the free plan less visible, you will automatically draw attention to the other (paid) plans offered as they will stand out visually on the page. It is important to display your free offer…

A/B Testing Idea #74 - Improve your customer service by having a live chat option

Live chat is a very effective method of communication with your site visitors. Offering an immediate and direct link to another human being will give your customers confidence and reassurance not only…

A/B Testing Idea #75 - Place your price at the bottom left corner of the screen

It has been proven that our perception of the value of a price can be influenced by the way it is visually presented to us. People tend to think of numbers on an imaginary horizontal line, with numbers…

A/B Testing Idea #76 - Utilize smaller font sizes to indicate price to pay

Using a smaller font size for your pricing is doubly effective. Firstly, it of course makes the price more subtle and so doesn't automatically draw people's attention towards the fact of paying…

A/B Testing Idea #77 - When possible, get rid of the decimal point in the price tag

Whenever possible, remove the decimal point from your pricing as it is not necessary and adds a little extra cognitive strain for your customer. The clearer you can make things the better as people want…

A/B Testing Idea #78 - For high numbers, more than five digits, prices should not be rounded

Careful and precise pricing is particularly important when dealing with a large sum of money. It has been shown that when purchasing a car, for example, people will actually pay more money when the prices…

A/B Testing Idea #82 - Give your pricing plans relatable, helpful names

The names you use for your pricing plans can really make a difference. By using names that your customers are familiar with, you will trigger an immediate emotional response that will enhance their positivity…

A/B Testing Idea #83 - Ensure to have a page dedicated to your pricing plans

Creating a page that is dedicated solely to your pricing schemes and offers has many benefits. Firstly, it's a simple, clear and effective way of displaying all your prices to your visitor meaning…

A/B Testing Idea #87 - Embed in your call-to-action some of your value propositions

Your Call-to-Action text is important as it is the final step before the conversion and so is the final point at which you can convince customers to follow through and click on that button. Use the…

A/B Testing Idea #90 - Combine functions which are similar

People respond best to clear, direct and easy-to-understand information and are easily distracted or put off by extraneous information or demands on their attention. To avoid this, make sure you streamline…

A/B Testing Idea #92 - Indicate your primary Call-to-action twice or more

It is almost always better to display your Call-to-Action (CTA) as a button rather than a simple link as it will both attract your user's attention and make it clear that it is a CTA ready to be clicked…

A/B Testing Idea #93 - As a user visits your website, alter the Call-to-actions

In order to draw attention to your Call-to-Action, try setting it to alter whilst your visitor is on the page. We are naturally drawn to those things which stand out from their environment and something…

A/B Testing Idea #94 - Ensure that your call-to-action appears above the fold

The "fold" is the line that separates the visible part of your webpage from the part that will only be visible once your visitor scrolls down. Your Call-To-Action (CTA) button should always …

A/B Testing Idea #95 - Limit the numbers of words in your call-to-action to 2

The simpler and more attention-grabbing you can make your Call-to-Action (CTA) the better. Customers prefer to use less mental energy and want to be led with ease around your site. Using only 2 words…

A/B Testing Idea #97 - Add white space around your call-to-action

Increasing the amount of white space around your Call-to-Action (CTA) will draw attention to it and make for a much more pleasing visual experience for the user. Equally, making sure there isn't an…

A/B Testing Idea #98 - Ask yourself if your call-to-action is persuasive enough

You want your Call-to-Action (CTA) text to tell people immediately why they should click on it and to help persuade your visitors to proceed forward with a positive action. Using engaging and persuasive…

A/B Testing Idea #99 - Leverage the power of visual cues such as imagery to focus attention towards your call-to-action

Using clean, clear imagery is a great way to draw attention to your Call-to-Action (CTA). As in the example above, adding an additional simple visual stimulus that stands out through colour or another…

A/B Testing Idea #100 - Display an exit pop-up when your visitor goes to close the page

It happens all too often that your users leave your website because they did not find what they wanted. Perhaps they only visited one or two pages. Therefore, by setting up an "exit pop-up…

A/B Testing Idea #103 - Create a sense of trust by focusing users' attention to pictures they can relate to

Don't simply use random images on your website; it is best to encourage your customers to identify with the image. For instance, if you sell DIY products to private individuals, the most effective…

A/B Testing Idea #104 - Emotion and rational purchasing decisions: implications for rounding prices

Our brains process prices differently depending on whether a purchase is guided by rationality (for example for non-luxury, necessary goods) or by emotions (those products which we buy to make us happy…

A/B Testing Idea #107 - Demonstrate the per day cost of monthly or yearly plans

Rather than only showing the yearly or monthly cost of a subscription, it can be effective to also display the daily equivalent. Studies have shown that we use a first piece of information as an anchoring…

A/B Testing Idea #109 - Expose your users to large numbers

Exposing website visitors to any high numbers before displaying your product prices can be very effective in influencing their perception of your price value. Studies have shown that people tend to…

A/B Testing Idea #110 - As your products become older, increase their price

Your customers don't judge prices in terms of "absolute values" (as they don't really know the exact value of things) but instead using a set of references constructed through looking…

A/B Testing Idea #111 - When prices change, make the change stand out by displaying them with different font sizes

Displaying a previous, higher price alongside your current price is a great way of convincing people that what you're offering is good value. One easy and effective way to enhance this though is to…

A/B Testing Idea #114 - Emphasise the experiential advantages over the monetary ones

It's a good idea to avoid references to money when presenting your products to customers and instead to place emphasis on the experience that they will enjoy using them. People place more value…

A/B Testing Idea #115 - Offer your very own method of paying or currency

Using a custom currency (credits, points, etc.) will reduce the pain of paying (the negative feelings associated with spending money). Indeed, research has shown that the act of paying really disrupts…

A/B Testing Idea #116 - When price is below 100 ($,£,€) show discounts in percentage form rather than in absolute value

By displaying discounts in percentage rather than in value when product price is below 100 (£/$/€), you make your promotions seem as attractive as possible by altering the way you frame…

A/B Testing Idea #117 - Explain the logic behind the promotion

Whilst offering discounts is a great way of moving stock, you don't want your customers to be left wondering why certain products are discounted and potentially questioning the quality of the product…

A/B Testing Idea #118 - Give discounts which are simple to calculate

Using precise, non-rounded numbers is a good way of making your prices seem smaller but one occasion when you don't want to do this is when you're offering discounts. You want your discounts to…

A/B Testing Idea #119 - Augment prices more often, but by smaller increments

Avoid waiting until the moment of desperation to suddenly raise your prices, anticipate and increase them gradually. Using frequent but small price increases will reduce the impact that these could have…

A/B Testing Idea #125 - Utilize your customer's details to customize your content offering

Your customer will feel more involved in and connected with your content if you make use of their name to give it a personalised touch. A natural tendency we experience is "implicit egotism"…

A/B Testing Idea #126 - Draw in your customer by using "we"

By using a personal pronoun instead of an impersonal form, you immediately involve your customer in the situation or product you're referencing, which will trigger a subtle emotional response and …

A/B Testing Idea #128 - Leverage the strength in displaying numbers rather than percentages to indicate amounts of individuals

Your visitors will perceive the same information in different ways depending on how you present it to them, It's therefore important to ensure you present information using appropriate values or framing…

A/B Testing Idea #131 - If you don't know their name, use "you" or "your" to personalise the message

By using a personal pronoun instead of an impersonal form, you immediately involve your customer in the situation or product you're referencing, which will trigger a subtle emotional response and …

A/B Testing Idea #134 - Place graphs, visuals and pictures on the left-and side of the screen

Visual elements positioned on the left are processed by the right hemisphere of the brain, which is better suited for image processing. Therefore, people will "digest" the page more quickly …

A/B Testing Idea #135 - Contextualise product pictures in the ideal situation in which they should be used

If your customer can visualise themselves using your product then they'll feel more inclined to buy it. You can ensure this by setting your product images in such a way as to increase the chances…

A/B Testing Idea #137 - Increase the size of terms which convey sentiments

Words that convey emotion are important parts of your content as these are trigger words that will elicit a response and engagement from your visitor. Studies have shown that we pay more attention …

A/B Testing Idea #138 - Focus on the multitude characteristics of your products rather than on listing the technical specifications

On your product page, it is best to list all available features rather than just choosing to display a few of the main ones. People are generally more drawn towards products with lots of features and…

A/B Testing Idea #139 - Enhance your Call-to-action by altering its aesthetics thanks to border, levels or shadows

Your Call-to-Action (CTA) is a button - you need it to look like one! Adding depth to your CTA through using a border, bevel or shadowing will help to clearly distinguish it as a button that is there …

A/B Testing Idea #140 - Convey movement by adding an arrow to your Call-to-Action button

Your Call-to-Action (CTA) is a button - you need it to look like one! Adding an arrow to your CTA will help to clearly distinguish it as a button that is there to be clicked on to move on to the next …

A/B Testing Idea #143 - Alter the aesthetics of your Call-to-action when your user hoover over it

Simply making it so that your Call-to-Action button alters in some way when the cursor hovers over it will clearly distinguish it as a button that is there to be clicked on. A visual effect to indicate…

A/B Testing Idea #145 - Provide the option of enlarging product pictures

If the primary selling feature of your product is visual, you should provide the possibility of enlarging or zooming in on the image so that the customer can see the product in more detail, as they would…

A/B Testing Idea #146 - Show customers' feedback near offering or Call-to-action

Showing potential customers the positive feedback from others who have already purchased a product, used a service or signed up for membership etc. is an effective persuasion technique. Not only does…

A/B Testing Idea #147 - Add more white space in your pages

A lot of websites consider white space to be lost space but they couldn't be more wrong! Increasing the amount of white space makes for a much clearer page and therefore a more pleasing visual experience…

A/B Testing Idea #148 - Nudge your visitor to your Call-to-action through arrows and visual cues

Your visitor's brains will be immediately drawn towards familiar visual elements (like arrows) as they notice and understand these visuals more quickly than any other information on the page. Utilising…

A/B Testing Idea #151 - Add a compare products option/tickbox

Adding a product comparison option to your site will allow visitors to see the products that interest them without having to expend too much effort working out differences in features and costs. The easier…

A/B Testing Idea #153 - Display pop-up information when hovering over a product

When customers hover over a product, display a pop-up product card that offers them condensed information. By showing only carefully selected information about the product in this way, customers won…

A/B Testing Idea #154 - Be consistent with your product images throughout your site

It's common knowledge that users lack patience when surfing the web. When they are on an eCommerce website they want to be able to see products quickly and easily. A good way of doing this is to…

A/B Testing Idea #156 - Facilitate your user's thoughts before asking them to choose

Whilst offering a default choice is often very effective because it allows people to make a decision in a passive manner - which is often preferred as it requires less mental effort - there are some cases…

A/B Testing Idea #163 - Use pictograms to help visitors visualise the simplicity of a process or task

The more your visitor is convinced of the simplicity of an action on your site (for example your purchase or registration process), the more motivated they will be to complete it. Using simple, clear …

A/B Testing Idea #164 - Indicate "Most Popular" as your desired plan to be chosen

Marking your target plan as "Most Popular" is an effective persuasion technique to encourage customers to choose it. Research has shown that we have a strong tendency to copy others' …

A/B Testing Idea #166 - Nudge your users to use a particular payment method by indicating how many users have used it

If you have a method of payment that you would prefer your customers use for any reason (reduced fees, easier management, etc.) then you can steer them towards this option through showing the percentage…

A/B Testing Idea #167 - Mark your best products as "Popular Choice"

Marking your best products as a "Popular Choice" is an effective persuasion technique to encourage more people to make the same purchase. Research has shown that we have a strong tendency…

A/B Testing Idea #168 - Display on specialised and expert reviews for your products' endorsements

Displaying expert reviews or testimonials is an effective way of endorsing your products. The positive feedback and opinions of customer's peers is incredibly important as we often rely on this "…

A/B Testing Idea #169 - Indicate the number of users who have already created an account

Displaying the number of people who have already signed up to your website or newsletter is an effective persuasion tool. Research has shown that we have a strong tendency to copy others' choices…

A/B Testing Idea #175 - Delete up to 10% of features but maintain previous, identical pricing

People are unlikely to notice changes as long as these are kept below 10% so you are able to reduce the content and features offered in your pricing plans by 5 to 10% without many visitors noticing that…

A/B Testing Idea #176 - Show lower-quality products near higher-quality ones

To make your higher-end products seem even more attractive, display them alongside your lower-end products so that customers can compare the two together. The difference in quality will be larger and …

A/B Testing Idea #186 - Frame your products in the best light possible: "number 1", "best selling", "fastest growing"

Studies have shown that individuals tend to follow others' choices or behaviour when trying to make decisions. We automatically presume that if lots of our peers are doing something or buying a…

A/B Testing Idea #188 - Upsell by highlighting how small the extra cost would be

Upselling is a technique whereby you offer your client a superior and more expensive product than the one he was considering. By highlighting how small the price difference is between the two products…

A/B Testing Idea #189 - Display groups of testimonials rather than just one solitary testimonial

It's always better to display multiple testimonials together rather than just one on its own. Firstly, your customers will be much more likely to feel confident in these testimonials if there are …

A/B Testing Idea #190 - Feature testimonials from target audience peers rather than celebrities

The main objective of displaying testimonials is to help your site visitors to identify with these, place trust in them and therefore decide to become customers as well. We're more likely to identify…

A/B Testing Idea #192 - Display contextual details (such as location) to allow users to identify with the reviewer

Featured testimonials will be more credible if your users can identify with the reviewers and view them as real people rather than just disconnected words on the screen. Contextual details like location…

A/B Testing Idea #195 - Add “as featured in” or “recommended by” content

Lending authority to your marketing can be really effective. Certainly in today's society, people are so bombarded with marketing messages that they don't necessarily place a lot of trust in what…

A/B Testing Idea #201 - Offer promotions in a format of a range, e.g. 15% to 60% discounts

Studies have shown that a variable rewards system can be very effective as a motivational tool. The "task" in question becomes altogether more exciting and interesting when there is a variable…

A/B Testing Idea #214 - When displaying promotions, exhibit the previous prices, to accentuate them

When offering discounted prices, it is essential to always still display the previous higher prices as well (crossed out is advisable to avoid confusion). Studies have shown that people tend to use…

A/B Testing Idea #254 - Add the word "Free" directly to your Call-To-Action

It has been proven that spending money actually activates the areas in our brain that are associated with physical pain and feelings of disgust. On the contrary, the term "free" causes us a …

A/B Testing Idea #255 - Utilize numerical values to convey more persuasive messages

Most people have a strong tendency to ignore generic and basic information and prefer to focus on recent or specific information. Therefore, in your content and titles, insist on statistics or specific…

A/B Testing Idea #257 - Avoid facial distraction by using face images to direct attention to the call-to-action

Beware of images! On the one hand, it's true that a user retains what is contained in an image more than in text. But be careful - if you use an image of a face that is looking directly at the user…

A/B Testing Idea #259 - Prioritise active over passive voice

Make simple, concise sentences in the active voice to simplify the understanding and impact of your message. A grammatically complex sentence will not have the same immediate effect on the mind of your…

A/B Testing Idea #260 - Prioritise pictures, visual elements over lone text

“A picture paints a thousand words”. Indeed, the human brain learns and retains information much better when it comes in the form of images rather than words. Images do not require translation…

A/B Testing Idea #261 - Instead of trying too hard to sell, be more specific in your sales argument

Arguments or tag-lines that are too fluffy and reminiscent of an unfounded sales pitch - such as "our customers love us" or "our software is very reliable" - can be effective in the…

A/B Testing Idea #262 - Prioritise 1st person pronouns

The power of "we" or "our" is not to be underestimated. We are social and group-dwelling beings, people, and we feel most comfortable and positive when we are included as part of a…

A/B Testing Idea #263 - Do not offer customers only one possibility.

A unique and effective tool of persuasion can in fact be to remind your customers that they have the freedom to choose what to do. Incorporating wording in your copy that emphasises to your customers …

A/B Testing Idea #264 - Do not shy away from mentioning some fall backs

On most websites, negative reviews or drawbacks are invisible while on others (e.g. Amazon), those are clearly displayed alongside the pros. Believe it or not, but hiding your drawbacks is not the solution…

A/B Testing Idea #267 - Display pictures of your team members to enhance their trustworthiness

Obviously you want your site to look professional, but using photos taken from a database showing suited and booted workers with sparkling white smiles will ring as untrue to most customers. Instead, …

A/B Testing Idea #268 - Use interactive images rather than static ones

Research has shown that consumers are generally more drawn to interactive images than static ones. The interactive images provide a "fun" aspect to the user experience thanks, for example, to…

A/B Testing Idea #272 - Offer feature-by-feature comparisons

Providing a comparison table will allow your customers to immediately access all the information required for decision-making. Studies have shown that our perceptions are formed by using comparison techniques…

A/B Testing Idea #274 - Display text in such a manner that it focuses the attention to the Call-to-action

Our brains form the majority of the images we “see” and like to be given direction about what to focus on so using visual cues help to draw attention towards certain elements. Lead your visitor…

A/B Testing Idea #278 - Emphasise your users, rather than yourself, who have used and endorsed your products

Studies have shown that individuals tend to follow others' choices or behaviour when trying to make decisions. We automatically presume that if lots of our peers are doing something or buying a particular…

A/B Testing Idea #282 - Use a recognisable phone number for your customer service and add your opening hours

If you use a special service phone number then your customers will automatically think twice about calling as they will be expecting high call charges and long wait times. This will make your business…

A/B Testing Idea #283 - Indicate the number of individuals who bought the product close to the call-to-action

Studies have shown that individuals tend to follow others' choices or behaviour when trying to make decisions. We automatically presume that if lots of our peers are doing something or buying a particular…

A/B Testing Idea #284 - Include more than one individual, or more than one product within your visual marketing material

People are more inclined to want to buy a product when it is shown in a way which helps them to visualise themselves using it. Therefore, to reduce the mental effort required on the part of your customer…

A/B Testing Idea #287 - Do not shy away from sharing crucial information for no compensation

It is proven that we are more likely to give something to someone if they have given something to us already - the desire to reciprocate such behaviour is strong and can certainly lead to action and conversion…

A/B Testing Idea #289 - Condense your content to avoid losing the attention of your user

Make your blocks of content compact. That is to say, you should avoid trapping negative (i.e. useless, empty) space within your layout. For example, in the left-hand image above, you can see that there…

A/B Testing Idea #291 - Nudge users to read your page by slightly overlapping design elements and images

If you completely separate the design of each content block then you won't give your visitor the encouragement they need to continue on reading down. Rather, after reading only the first block they…

A/B Testing Idea #299 - Make your call-to-action dynamic and delay it

Delaying your call-to-action can have its advantages. It allows the customer to absorb all the content on your page without any distraction and then will more strongly draw their eye due to its sudden…

A/B Testing Idea #300 - Carefully select the period and constraints of your "free trials"

To encourage maximum conversion it is important to pick the right trial length and limitations to play into the idea of scarcity and urgency. Offering a free trial period that is too long can mean that…

A/B Testing Idea #301 - Limit human error by disabling or replacing your call-to-action after users select it

Once your customer clicks on a Call-to-Action, disable or remove it to indicate that they have already clicked once and the action has been performed. This will prevent your customer from being tempted…

A/B Testing Idea #305 - Give a friendly reminder after items have already been placed in the basket

Making the purchasing process as fluid and easy as possible is important to encourage your visitors to follow through to completion and convert. By altering the Call-to-Action of a product to clearly …

A/B Testing Idea #306 - Visually distinguish between important functions using colour, size and space

To avoid grave slip-ups, make sure that important functions are highlighted by separating them and using a different colour. This will ensure that the user's attention is drawn to it and they won&#…

A/B Testing Idea #310 - Offer a clear and simple manner to close pop-up windows

Ensure you give your customer the power to close any pop-ups or other boxes on your site. Showing an immediately recognisable cross in the top-right of all boxes will allow customers to easily close them…

A/B Testing Idea #311 - After users leave a page, return them to where they left off

Sending the user directly back to the page or position in a sequence where they left off will help to minimise the negative effects of leaving a site or page. By sending them straight back to where they…

A/B Testing Idea #312 - Make sure you facilitate the user experience of drop-down menus and pop-up windows

Your users aren't perfect, they will regularly make mistakes with the cursor (as do we all!). For this reason, you need to create interfaces that are flexible and forgiving. Visitors are often confronted…

A/B Testing Idea #313 - Add hyperlinks for main menus, and any relevant categories

Users are not perfect, they make mistakes regularly. Indeed, it is common to see people click on areas that are not clickable. Do not try to fight against those mistakes, instead, add clickable functionality…

A/B Testing Idea #318 - Simplify your customer's thinking process by doing any calculations for them

People strongly prefer and feel more positive about things that are easy and quick for us to understand. If you want your customer to respond well to information you provide and to feel happy using your…

A/B Testing Idea #324 - Utilize written content which slightly contradicts what the user wants to do

The more confident you user feels in navigating your website and completing tasks, the better experience they will have and the more likely they will be to convert. Report potential errors to your customers…

A/B Testing Idea #325 - Increase the clickable zone of your call-to-action if it is small

If your website contains small Call-to-Actions like the "see more" in the drawing above, add a transparent border around it in order to expand the clickable area. Users will not necessarily …

A/B Testing Idea #328 - Avoid placing advertising on top of lists of products

It is best to make sure that your customer's attention is fully focused on the main factors that will lead to conversion. Therefore it isn't advisable to have ad banners places above your product…

A/B Testing Idea #329 - On mobile devices, ensure that you have easily clickable areas

On smaller screens, such as on mobile or tablet, it is common for users to experience frustration and unease when trying to click options as the hit areas can be too imprecise. When we are using our fingers…

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