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A/B Testing Idea #175 - Delete up to 10% of features but maintain previous, identical pricing

Tactic_Delete up to 10% of features but maintain previous, identical pricing

Description

People are unlikely to notice changes as long as these are kept below 10% so you are able to reduce the content and features offered in your pricing plans by 5 to 10% without many visitors noticing that the plan is different. Therefore you can sell a product with less features for the same price and so increase your margin on each sale.

Principles

  • Weber's Law (Weber, 1834; Fechner, 1860)

The Research

Weber's Law

Weber’s Law quantifies the perception of change in a given stimulus: it states that the just-noticeable difference of a change is directly proportional to the status of the original stimulus.

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