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25 Best Business persuasion tactics

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #1 - Offer a free upgrade

Providing a free upgrade is a strategy based on the "give and take" idea: you provide your client with something of value (a free upgrade) so that they are more likely to give something in return…

Tactic #5 - Reduce the number of pricing plans available to no more than 3

Offering a maximum of 3 pricing plans will help your visitors to make better decisions and feel less overwhelmed. Research shows that information overload results in less effective and satisfying decisions…

Tactic #13 - Offer free trials

Offering a free trial lets customers experience the benefits of your product or service without making them commit to any type of payment which cuts out the negative feelings associated with spending …

Tactic #21 - Offer online-only products and display "Available online only"

By offering online-only products, people will be more encouraged to make purchases as the products will seem to be more scarce in comparison to those products that can also be bought in store. The idea…

Tactic #22 - Offer free returns

By offering your customers free returns, they will be less likely to feel the "pain of buying" as acutely as they know that they have the option of returning the item if it isn't what they…

Tactic #23 - Save customers' card details and automate payments

It is better to optimise the payment process as much as possible. Studies have shown that certain forms of payment hurt more than others - the more observable, tangible or transparent the payment is, …

Tactic #44 - Offer multiple delivery options, including Express

Offering multiple delivery options is important both to offer choice to the customer but also for the possibility of further profit made on that purchase. Customers like to have a sense of control …

Tactic #45 - Provide a free option for in-store pick-up

By providing a free store pick-up option, your customers will be giving customers three advantageous options: the option of avoiding delivery charges (awarding the pleasure of paying less); choosing the…

Tactic #49 - Provide an incentive to share on social media

Offering an incentive to your visitors to share your content or their purchases on social media will obviously increase the chances of encouraging them to do so. This incentive could be anything from…

Tactic #74 - Improve your customer service by having a live chat option

Live chat is a very effective method of communication with your site visitors. Offering an immediate and direct link to another human being will give your customers confidence and reassurance not only…

Tactic #79 - High-end products should not be bundeled with low-end ones

The price of a product is not only based on its value itself but on the perception that users have of it.  When you sell products together, by making a bundled offer for example, do not mix…

Tactic #89 - Follow a simple rule: 1 Call-to-action 1: direct message 1: unique selling proposition

People respond best to clear, direct and easy-to-understand information and are easily distracted or put off by extraneous information or demands on their attention. To avoid this, try following the…

Tactic #106 - Give the possibility to pay in installments

The way in which a price is presented to your customer can greatly influence how they perceive the value of it. For example, offering people the option to pay in installments will subconsciously make …

Tactic #110 - As your products become older, increase their price

Your customers don't judge prices in terms of "absolute values" (as they don't really know the exact value of things) but instead using a set of references constructed through looking…

Tactic #115 - Offer your very own method of paying or currency

Using a custom currency (credits, points, etc.) will reduce the pain of paying (the negative feelings associated with spending money). Indeed, research has shown that the act of paying really disrupts…

Tactic #119 - Augment prices more often, but by smaller incriments

Avoid waiting until the moment of desperation to suddenly raise your prices, anticipate and increase them gradually. Using frequent but small price increases will reduce the impact that these could have…

Tactic #173 - Offer a FREE upgrade to a better delivery option with first purchase or referal

Providing a free upgrade to express delivery for new customers is a strategy based on the "give and take" idea: you provide your client with something of value (free express delivery) so that…

Tactic #175 - Delete up to 10% of features but maintain previous, identical pricing

People are unlikely to notice changes as long as these are kept below 10% so you are able to reduce the content and features offered in your pricing plans by 5 to 10% without many visitors noticing that…

Tactic #179 - Seek a gradual engagement, over a hurried signup

Making a form easy and fun to fill in will encourage people to complete it and convert. Starting your form by asking for a lot of personal information will annoy people and they are more likely to abandon…

Tactic #201 - Offer promotions in a format of a range, e.g. 15% to 60% discounts

Studies have shown that a variable rewards system can be very effective as a motivational tool. The "task" in question becomes altogether more exciting and interesting when there is a variable…

Tactic #285 - Offer the possibility to postpone payment

Offering the possibility to postpone payment of a purchase will make the price of the item become less relevant to the buyer. Instead of thinking about the price, they will be thinking about the fact …

Tactic #286 - Hand out free gifts alongside products bought

The promise of a free gift is a strong incentive to get people to buy. Studies have shown that people are likely to feel compelled to give something back when they receive something for free (it's…

Tactic #287 - Do not shy away from sharing crucial information for no compensation

It is proven that we are more likely to give something to someone if they have given something to us already - the desire to reciprocate such behaviour is strong and can certainly lead to action and conversion…

Tactic #300 - Carefully select the period and constraints of your "free trials"

To encourage maximum conversion it is important to pick the right trial length and limitations to play into the idea of scarcity and urgency. Offering a free trial period that is too long can mean that…

Tactic #320 - Mention the location of your physical store

One of the biggest issues for making sales online can be the lack of security some shoppers associate with online eCommerce sites. Therefore, if you also have physical stores, it can be very effective…

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