Home
A/B Testing Idea #173 - Offer a FREE upgrade to a better delivery option with first purchase or referal
Description
Providing a free upgrade to express delivery for new customers is a strategy based on the "give and take" idea: you provide your client with something of value (free express delivery) so that they are more likely to give something in return (making the purchase or becoming a return customer).
Offering this kind of promotion will be worth any money spent on the free express delivery offered as it will ultimately lead to more purchases and profit.
Principles
- Reciprocity Principle (Cialdini, 2006; Coffee, 2013; Wedekind & Milinski, 2000)
The Research
Reciprocity Principle
The reciprocity principle is based on the “give and take” idea: if you provide me with something of value, I will be more likely to provide you with something of value in return.
Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bypage type
Browse A/B Testing Ideas bybrands
Browse A/B Testing Ideas bydefinitions
Oops, you have reached your limit of 1 free tactic per hour
To get unlimited access to our 250+ tactics,
Join our FREE mailing list
*
Or wait 00:59:59
Congratulations!
You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.
