7 Key Persuasion Tactics Used By Shopify

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #2 - Avoid demanding credit card information when offering free trials

Being required to enter credit card details evokes the negative feelings associated with spending money. Indeed, research has shown that the act of paying really disrupts the pleasure of an experience…

Tactic #26 - Use a higher pricing plan as a decoy

Displaying a new pricing plan that is much higher than the others currently offered could be an efficient decoy, worth testing on your site. Offering a pricing plan that is significantly higher…

Tactic #27 - Create a decoy-effect by displaying an extra product

Displaying a decoy product at a higher price will change people's perception of the perceived value of your other products on offer. Offering three options instead of two, with the highest price…

Tactic #72 - Add strikethroughs for absent features

Adding strikethroughs for absent features on lower cost pricing plans is a great way of showing people what they'll be missing out on. Research shows that people strongly prefer avoiding losses…

Tactic #144 - Utilize a multi-step (at least 2) opt-in

Whilst is might seem counter-intuitive, two-step opt-ins are actually more powerful than one-step opt-ins. A One-Step Opt-In consists of simply presenting input fields directly on the page, whilst a Two…

Tactic #195 - Add “as featured in” or “recommended by” content

Lending authority to your marketing can be really effective. Certainly in today's society, people are so bombarded with marketing messages that they don't necessarily place a lot of trust in what…

Tactic #202 - Don't ask for any non-essential information during the checkout process

When your visitors are in the process of completing their checkout then you don't want to do anything to distract them from this. Don't therefore ask for any non-essential information during this…

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