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145 A/B Testing Ideas For Your Sign Up Page

This is the ultimate library of the Best A/B Testing Ideas: We have compiled 250 A/B Testing Ideas that you can try on your website to optimize your conversion rates and increase your revenues.

A/B Testing Idea #2 - Avoid demanding credit card information when offering free trials

Being required to enter credit card details evokes the negative feelings associated with spending money. Indeed, research has shown that the act of paying really disrupts the pleasure of an experience…

A/B Testing Idea #4 - To demonstrate how easy your site is to use, offer 'how-to' pages and prioritise video format

If you show your visitors how easy it is for them to act (i.e. to complete an action on your website, or to utilise one of your products, or services) by providing "how-to" pages and videos…

A/B Testing Idea #7 - Choose a contrasting button colour and size for your Call-to-Action

The objective of a Call-to-Action (CTA) button is to encourage your visitors to do something specific. Choosing a contrasting button colour and size will make it more prominent on your page so that…

A/B Testing Idea #8 - List the strongest benefits first

Re-ordering the benefits of your offer by putting the strongest ones first will more easily capture your visistors' attention, and make a better impression. Research has shown that people …

A/B Testing Idea #17 - Blur or fade images to reduce the emphasis on them

By blurring or fading images, you can place emphasis on something else instead. People are more likely to notice and remember an element that stands out. Your visitors will immediately be attracted…

A/B Testing Idea #23 - Save customers' card details and automate payments

It is better to optimise the payment process as much as possible. Studies have shown that certain forms of payment 'hurt' more than others - the more observable, tangible or transparent the payment…

A/B Testing Idea #24 - Bundle products and offer 1-click "Add to Basket"

Offering a 1-click "add to basket" option both speeds up the paying process and makes it seem as though only one purchase is being made rather than multiple individual purchases. This will…

A/B Testing Idea #30 - Make your checkout page responsive for mobile devices

A mobile-friendly checkout page is essential to ensure that people follow through with their purchase. A checkout page that is mobile responsive will not only be more aesthetically pleasing but will be…

A/B Testing Idea #31 - Display the final price in the shopping basket before final checkout

Your customers want to have all information relevant to payment before proceeding with the purchase and, if they feel unsure about what they are going to be charged, they are more likely to abandon the…

A/B Testing Idea #33 - Display the daily or monthly price to make the amount seem smaller

By showing the price per day or month rather than the total price, it can often seem like less. Your customer will tend to use this smaller amount as an anchor to decide whether the purchase is good…

A/B Testing Idea #38 - Display an error-message for important fields which were incorrectly filled in or missing

By immediately showing your customers any issues with information they are entering, you will avoid any added stress or misunderstandings. Creating an easy process for your customers is key as they will…

A/B Testing Idea #39 - Offer immediate feedback on completed fields

Letting your customer know instantly whether information they have entered is correct or incorrect will help to make the whole process clearer and easier. Research has shown that people are more motivated…

A/B Testing Idea #40 - Whenever possible, pre-fill fields whilst ensuring that users are able to alter them

Making forms as simple and quick to fill in as possible will encourage your customers to complete the desired actions. Where possible - and applicable - it will be helpful therefore to pre-fill form fields…

A/B Testing Idea #48 - Bring less attention to your discount/coupon code

Making your "coupon / promo code" section less visible on the page will reduce the likelihood that those who don't have a code to enter will notice it and suddenly feel as though they'…

A/B Testing Idea #50 - Display clearly the 3 main benefits of registering

if you do not offer a guest checkout option, you should clearly explain to your customers the advantages of registering (to encourage them to take the time to do so). By showcasing just the 3 main …

A/B Testing Idea #51 - When taking billing information ask for credit card details last

Only ask your customers for their card details once all other information has been given (name, email, delivery info, etc.) as it is better to start by asking them for easier, less disagreeable information…

A/B Testing Idea #52 - Offer the option to register through social media

Statistics show that 1 in 4 customers abandon a purchase if they are forced to register for an account first. Today people feel like they have too many accounts and so one way of streamlining this …

A/B Testing Idea #55 - Display social sharing buttons after customers have finalised their purchase

It's important not to miss an opportunity to offer your clients the chance to share your content or their actions on your site on social media as this can greatly boost awareness and popularity. …

A/B Testing Idea #57 - Make your website responsive (mobile-friendly)

A mobile-friendly website is essential to ensure that you don't miss out on customers using mobile devices. A website that is mobile responsive will not only be more aesthetically pleasing but will…

A/B Testing Idea #70 - Offer the possibility to remove rather than to add elements when users make their own personalised plan

If you are offering your customers the chance to create their own custom plan then it is better to offer by default the plan including all available features. Firstly, studies have shown that we are…

A/B Testing Idea #74 - Improve your customer service by having a live chat option

Live chat is a very effective method of communication with your site visitors. Offering an immediate and direct link to another human being will give your customers confidence and reassurance not only…

A/B Testing Idea #82 - Give your pricing plans relatable, helpful names

The names you use for your pricing plans can really make a difference. By using names that your customers are familiar with, you will trigger an immediate emotional response that will enhance their positivity…

A/B Testing Idea #85 - Decrease the number of fields necessary to complete a form

Don't ask your customers for too much information in your initial sign up form. This is likely to put them off as they won't want to spend the time or the mental energy on filling out multiple…

A/B Testing Idea #86 - Prioritise, whenever possible, single-column forms

People like to process things quickly and easily, and will be put off by anything that complicates this cognitive fluency. Using single column forms not only makes them look cleaner and easier to navigate…

A/B Testing Idea #87 - Embed in your call-to-action some of your value propositions

Your Call-to-Action text is important as it is the final step before the conversion and so is the final point at which you can convince customers to follow through and click on that button. Use the…

A/B Testing Idea #88 - Add human pictures to your testimonials

Adding human pictures to your testimonials and will lend them an extra credibility and therefore lead users to place more trust in them. People are likely to connect more immediately with a visual …

A/B Testing Idea #90 - Combine functions which are similar

People respond best to clear, direct and easy-to-understand information and are easily distracted or put off by extraneous information or demands on their attention. To avoid this, make sure you streamline…

A/B Testing Idea #92 - Indicate your primary Call-to-action twice or more

It is almost always better to display your Call-to-Action (CTA) as a button rather than a simple link as it will both attract your user's attention and make it clear that it is a CTA ready to be clicked…

A/B Testing Idea #93 - As a user visits your website, alter the Call-to-actions

In order to draw attention to your Call-to-Action, try setting it to alter whilst your visitor is on the page. We are naturally drawn to those things which stand out from their environment and something…

A/B Testing Idea #94 - Ensure that your call-to-action appears above the fold

The "fold" is the line that separates the visible part of your webpage from the part that will only be visible once your visitor scrolls down. Your Call-To-Action (CTA) button should always …

A/B Testing Idea #95 - Limit the numbers of words in your call-to-action to 2

The simpler and more attention-grabbing you can make your Call-to-Action (CTA) the better. Customers prefer to use less mental energy and want to be led with ease around your site. Using only 2 words…

A/B Testing Idea #97 - Add white space around your call-to-action

Increasing the amount of white space around your Call-to-Action (CTA) will draw attention to it and make for a much more pleasing visual experience for the user. Equally, making sure there isn't an…

A/B Testing Idea #98 - Ask yourself if your call-to-action is persuasive enough

You want your Call-to-Action (CTA) text to tell people immediately why they should click on it and to help persuade your visitors to proceed forward with a positive action. Using engaging and persuasive…

A/B Testing Idea #99 - Leverage the power of visual cues such as imagery to focus attention towards your call-to-action

Using clean, clear imagery is a great way to draw attention to your Call-to-Action (CTA). As in the example above, adding an additional simple visual stimulus that stands out through colour or another…

A/B Testing Idea #100 - Display an exit pop-up when your visitor goes to close the page

It happens all too often that your users leave your website because they did not find what they wanted. Perhaps they only visited one or two pages. Therefore, by setting up an "exit pop-up…

A/B Testing Idea #101 - Prioritise "coming soon" over messages saying "out of stock"

The chances are all e-merchants will at some stage be out of stock for a particular item. When this happens, in order to remain positive to your users, it's preferable to inform them that the product…

A/B Testing Idea #102 - If human pictures are used, the gaze should point towards crucial parts of your website

As humans, we have a natural, innate tendency to follow's others' gazes. It is an important social stimulus and often the way we learn about the world as we are growing up. This can therefore…

A/B Testing Idea #103 - Create a sense of trust by focusing users' attention to pictures they can relate to

Don't simply use random images on your website; it is best to encourage your customers to identify with the image. For instance, if you sell DIY products to private individuals, the most effective…

A/B Testing Idea #104 - Emotion and rational purchasing decisions: implications for rounding prices

Our brains process prices differently depending on whether a purchase is guided by rationality (for example for non-luxury, necessary goods) or by emotions (those products which we buy to make us happy…

A/B Testing Idea #107 - Demonstrate the per day cost of monthly or yearly plans

Rather than only showing the yearly or monthly cost of a subscription, it can be effective to also display the daily equivalent. Studies have shown that we use a first piece of information as an anchoring…

A/B Testing Idea #109 - Expose your users to large numbers

Exposing website visitors to any high numbers before displaying your product prices can be very effective in influencing their perception of your price value. Studies have shown that people tend to…

A/B Testing Idea #110 - As your products become older, increase their price

Your customers don't judge prices in terms of "absolute values" (as they don't really know the exact value of things) but instead using a set of references constructed through looking…

A/B Testing Idea #111 - When prices change, make the change stand out by displaying them with different font sizes

Displaying a previous, higher price alongside your current price is a great way of convincing people that what you're offering is good value. One easy and effective way to enhance this though is to…

A/B Testing Idea #112 - Use "Descending Price" as your default sorting option

People often use an initial piece of information to make subsequent judgements so if you have "Descending Price" as your default sorting option, people will see your highest priced items first…

A/B Testing Idea #116 - When price is below 100 ($,£,€) show discounts in percentage form rather than in absolute value

By displaying discounts in percentage rather than in value when product price is below 100 (£/$/€), you make your promotions seem as attractive as possible by altering the way you frame…

A/B Testing Idea #117 - Explain the logic behind the promotion

Whilst offering discounts is a great way of moving stock, you don't want your customers to be left wondering why certain products are discounted and potentially questioning the quality of the product…

A/B Testing Idea #118 - Give discounts which are simple to calculate

Using precise, non-rounded numbers is a good way of making your prices seem smaller but one occasion when you don't want to do this is when you're offering discounts. You want your discounts to…

A/B Testing Idea #125 - Utilize your customer's details to customize your content offering

Your customer will feel more involved in and connected with your content if you make use of their name to give it a personalised touch. A natural tendency we experience is "implicit egotism"…

A/B Testing Idea #126 - Draw in your customer by using "we"

By using a personal pronoun instead of an impersonal form, you immediately involve your customer in the situation or product you're referencing, which will trigger a subtle emotional response and …

A/B Testing Idea #127 - Frame intangible concepts with iconic phrasing to make them more tangible

Metaphorical language is a compelling form of communication that can allow you, in certain cases, to better convey your message. It can help to better attract your customer's attention and allow them…

A/B Testing Idea #128 - Leverage the strength in displaying numbers rather than percentages to indicate amounts of individuals

Your visitors will perceive the same information in different ways depending on how you present it to them, It's therefore important to ensure you present information using appropriate values or framing…

A/B Testing Idea #131 - If you don't know their name, use "you" or "your" to personalise the message

By using a personal pronoun instead of an impersonal form, you immediately involve your customer in the situation or product you're referencing, which will trigger a subtle emotional response and …

A/B Testing Idea #134 - Place graphs, visuals and pictures on the left-and side of the screen

Visual elements positioned on the left are processed by the right hemisphere of the brain, which is better suited for image processing. Therefore, people will "digest" the page more quickly …

A/B Testing Idea #136 - When appropriate, employ charismatic models

Using attractive models on your site can be very effective in the right context. Studies have shown that using a model to market a product increases its credibility, how much attention people pay to…

A/B Testing Idea #137 - Increase the size of terms which convey sentiments

Words that convey emotion are important parts of your content as these are trigger words that will elicit a response and engagement from your visitor. Studies have shown that we pay more attention …

A/B Testing Idea #139 - Enhance your Call-to-action by altering its aesthetics thanks to border, levels or shadows

Your Call-to-Action (CTA) is a button - you need it to look like one! Adding depth to your CTA through using a border, bevel or shadowing will help to clearly distinguish it as a button that is there …

A/B Testing Idea #140 - Convey movement by adding an arrow to your Call-to-Action button

Your Call-to-Action (CTA) is a button - you need it to look like one! Adding an arrow to your CTA will help to clearly distinguish it as a button that is there to be clicked on to move on to the next …

A/B Testing Idea #142 - Continuously reassure your customer in their decision

Reassuring your customer about the choice they've made to select or purchase a certain product from your site can greatly influence how satisfied they are with that choice. To aid customer satisfaction…

A/B Testing Idea #143 - Alter the aesthetics of your Call-to-action when your user hoover over it

Simply making it so that your Call-to-Action button alters in some way when the cursor hovers over it will clearly distinguish it as a button that is there to be clicked on. A visual effect to indicate…

A/B Testing Idea #144 - Utilize a multi-step (at least 2) opt-in

Whilst is might seem counter-intuitive, two-step opt-ins are actually more powerful than one-step opt-ins. A One-Step Opt-In consists of simply presenting input fields directly on the page, whilst a Two…

A/B Testing Idea #147 - Add more white space in your pages

A lot of websites consider white space to be lost space but they couldn't be more wrong! Increasing the amount of white space makes for a much clearer page and therefore a more pleasing visual experience…

A/B Testing Idea #148 - Nudge your visitor to your Call-to-action through arrows and visual cues

Your visitor's brains will be immediately drawn towards familiar visual elements (like arrows) as they notice and understand these visuals more quickly than any other information on the page. Utilising…

A/B Testing Idea #154 - Be consistent with your product images throughout your site

It's common knowledge that users lack patience when surfing the web. When they are on an eCommerce website they want to be able to see products quickly and easily. A good way of doing this is to…

A/B Testing Idea #156 - Facilitate your user's thoughts before asking them to choose

Whilst offering a default choice is often very effective because it allows people to make a decision in a passive manner - which is often preferred as it requires less mental effort - there are some cases…

A/B Testing Idea #159 - Prioritise your most luxurious products

If you display your most beautiful and luxurious product first, your visitors will use it as a point of reference to evaluate the following products. This first element will stay anchored in their minds…

A/B Testing Idea #161 - Through cookies, save products in the shopping cart for a certain period

Reserving products in the shopping basket for a limited time only with motivate your customers to complete their purchases. The sense of urgency combined with the idea that they may miss out on the…

A/B Testing Idea #163 - Use pictograms to help visitors visualise the simplicity of a process or task

The more your visitor is convinced of the simplicity of an action on your site (for example your purchase or registration process), the more motivated they will be to complete it. Using simple, clear …

A/B Testing Idea #166 - Nudge your users to use a particular payment method by indicating how many users have used it

If you have a method of payment that you would prefer your customers use for any reason (reduced fees, easier management, etc.) then you can steer them towards this option through showing the percentage…

A/B Testing Idea #168 - Display on specialised and expert reviews for your products' endorsements

Displaying expert reviews or testimonials is an effective way of endorsing your products. The positive feedback and opinions of customer's peers is incredibly important as we often rely on this "…

A/B Testing Idea #169 - Indicate the number of users who have already created an account

Displaying the number of people who have already signed up to your website or newsletter is an effective persuasion tool. Research has shown that we have a strong tendency to copy others' choices…

A/B Testing Idea #171 - Customize your discount promotions by integrating your user's name/details

Your customer will feel more involved in and connected with your coupon code - and therefore be more likely to use it - if you make use of their name to give it a personalised touch. A natural tendency…

A/B Testing Idea #173 - Offer a FREE upgrade to a better delivery option with first purchase or referal

Providing a free upgrade to express delivery for new customers is a strategy based on the "give and take" idea: you provide your client with something of value (free express delivery) so that…

A/B Testing Idea #175 - Delete up to 10% of features but maintain previous, identical pricing

People are unlikely to notice changes as long as these are kept below 10% so you are able to reduce the content and features offered in your pricing plans by 5 to 10% without many visitors noticing that…

A/B Testing Idea #177 - In the check-out page, indicate testimonials from customers who also bought the same product below the call-to-action

By placing testimonials from other customers who have previously bought your product or service just before the final stage of payment, you are offering reassurance to your customers by showing them how…

A/B Testing Idea #178 - Display "how-to" videos related to products on the checkout page

By placing instructional and informative "how-to" videos just before the final stage of payment, you are offering reassurance to your customers by showing them how easy to use and interesting…

A/B Testing Idea #179 - Seek a gradual engagement, over a hurried signup

Making a form easy and fun to fill in will encourage people to complete it and convert. Starting your form by asking for a lot of personal information will annoy people and they are more likely to abandon…

A/B Testing Idea #183 - Congratulate your user's decisions at every step of your funnel

Don't hesitate to congratulate your customers on their purchases. This constant confirmation that they are making a good choice will cement feelings of positivity and satisfaction around their purchase…

A/B Testing Idea #185 - Use exit surveys to get feedback and boost your likability

It's proven that people enjoy giving their opinion and to be asked for feedback. What's more if you ask for this using simply a short, easy-to-complete survey then you really increase your chances…

A/B Testing Idea #187 - Display an exit pop-up when people try to leave their basket before completing the checkout process

If your customers have made it to the basket or payment page of your checkout funnel then they've already invested a certain amount of time on your site. The exit pop-up is a good idea to try and …

A/B Testing Idea #188 - Upsell by highlighting how small the extra cost would be

Upselling is a technique whereby you offer your client a superior and more expensive product than the one he was considering. By highlighting how small the price difference is between the two products…

A/B Testing Idea #189 - Display groups of testimonials rather than just one solitary testimonial

It's always better to display multiple testimonials together rather than just one on its own. Firstly, your customers will be much more likely to feel confident in these testimonials if there are …

A/B Testing Idea #190 - Feature testimonials from target audience peers rather than celebrities

The main objective of displaying testimonials is to help your site visitors to identify with these, place trust in them and therefore decide to become customers as well. We're more likely to identify…

A/B Testing Idea #192 - Display contextual details (such as location) to allow users to identify with the reviewer

Featured testimonials will be more credible if your users can identify with the reviewers and view them as real people rather than just disconnected words on the screen. Contextual details like location…

A/B Testing Idea #195 - Add “as featured in” or “recommended by” content

Lending authority to your marketing can be really effective. Certainly in today's society, people are so bombarded with marketing messages that they don't necessarily place a lot of trust in what…

A/B Testing Idea #196 - Provide reassurance by displaying trust symbols

Trust symbols are a great and immediately impactful way to reassure your customers by showing that they can make a payment securely. Even a small factor of uncertainty can disrupt the payment process…

A/B Testing Idea #197 - Enable more than one means to pay

Offering multiple payment methods offers customers the possibility to make a purchase in the way they feel most confident and secure, increasing the likelihood of them finalising payment. People also…

A/B Testing Idea #198 - Show a progress bar

Displaying a progress bar is a great visual way to help users follow their progress in the purchase process and will not only stimulate their desire to continue to the end of the process but also gives…

A/B Testing Idea #199 - Remove exit points from checkout page

Studies have shown that if you remove any distractions when people are purchasing something, they are more likely to complete the purchase. Removing all distractions from your checkout pages will allow…

A/B Testing Idea #200 - Test a multi-page checkout process against a single one

To reduce bounce rate during the checkout process, test using a one-page solution: that is to say, display all the different steps - billing, shipping and payment - on one page rather than having a new…

A/B Testing Idea #201 - Offer promotions in a format of a range, e.g. 15% to 60% discounts

Studies have shown that a variable rewards system can be very effective as a motivational tool. The "task" in question becomes altogether more exciting and interesting when there is a variable…

A/B Testing Idea #202 - Don't ask for any non-essential information during the checkout process

When your visitors are in the process of completing their checkout then you don't want to do anything to distract them from this. Don't therefore ask for any non-essential information during this…

A/B Testing Idea #214 - When displaying promotions, exhibit the previous prices, to accentuate them

When offering discounted prices, it is essential to always still display the previous higher prices as well (crossed out is advisable to avoid confusion). Studies have shown that people tend to use…

A/B Testing Idea #254 - Add the word "Free" directly to your Call-To-Action

It has been proven that spending money actually activates the areas in our brain that are associated with physical pain and feelings of disgust. On the contrary, the term "free" causes us a …

A/B Testing Idea #255 - Utilize numerical values to convey more persuasive messages

Most people have a strong tendency to ignore generic and basic information and prefer to focus on recent or specific information. Therefore, in your content and titles, insist on statistics or specific…

A/B Testing Idea #256 - Engage your users with a simple task or question

Place your customers in a positive frame of mind by giving them a small "victory". Indeed, ask your client to perform a simple task before you can ask then for something longer and more complicated…

A/B Testing Idea #257 - Avoid facial distraction by using face images to direct attention to the call-to-action

Beware of images! On the one hand, it's true that a user retains what is contained in an image more than in text. But be careful - if you use an image of a face that is looking directly at the user…

A/B Testing Idea #259 - Prioritise active over passive voice

Make simple, concise sentences in the active voice to simplify the understanding and impact of your message. A grammatically complex sentence will not have the same immediate effect on the mind of your…

A/B Testing Idea #261 - Instead of trying too hard to sell, be more specific in your sales argument

Arguments or tag-lines that are too fluffy and reminiscent of an unfounded sales pitch - such as "our customers love us" or "our software is very reliable" - can be effective in the…

A/B Testing Idea #262 - Prioritise 1st person pronouns

The power of "we" or "our" is not to be underestimated. We are social and group-dwelling beings, people, and we feel most comfortable and positive when we are included as part of a…

A/B Testing Idea #263 - Do not offer customers only one possibility.

A unique and effective tool of persuasion can in fact be to remind your customers that they have the freedom to choose what to do. Incorporating wording in your copy that emphasises to your customers …

A/B Testing Idea #264 - Do not shy away from mentioning some fall backs

On most websites, negative reviews or drawbacks are invisible while on others (e.g. Amazon), those are clearly displayed alongside the pros. Believe it or not, but hiding your drawbacks is not the solution…

A/B Testing Idea #267 - Display pictures of your team members to enhance their trustworthiness

Obviously you want your site to look professional, but using photos taken from a database showing suited and booted workers with sparkling white smiles will ring as untrue to most customers. Instead, …

A/B Testing Idea #270 - Accurately indicate delivery time frames, including restrictions

To display delivery time in weeks or in days? That is the question... The answer is actually pretty simple. During the purchase process the customer will focus on the numbers themselves and they will …

A/B Testing Idea #273 - Contextualise savings with real-life applications

The way you frame a saving can greatly influence the effect it will have on your customers. Imagine a bank, for instance, which announces on its landing page: "With us, you don't pay bank charges…

A/B Testing Idea #274 - Display text in such a manner that it focuses the attention to the Call-to-action

Our brains form the majority of the images we “see” and like to be given direction about what to focus on so using visual cues help to draw attention towards certain elements. Lead your visitor…

A/B Testing Idea #275 - Allow users, with your search bar, to jump to suggestions based on what they typed

In order to increase conversion rates, simply help your customer to find what they are looking for as quickly and easily as possible. Offering suggestions in the search bar based on what the customer …

A/B Testing Idea #277 - Avoid showing your Call-to-action more than once on the same page

Don't be tempted to display the same information twice in two different locations on your page (if it is a one-screen page that doesn't require any scrolling) because this will make it too busy…

A/B Testing Idea #279 - On a form, specify which fields are optional rather than which are mandatory

When you ask your customers to fill in a form, specify which fields are optional rather than which are mandatory. On many websites we see asterisks or other visual cues to indicate if a field is mandatory…

A/B Testing Idea #280 - Separate your form into smaller sections

When you want someone to complete a form, it is best not to discourage them by presenting that form in one large block that will immediately seem dense, unclear and long. By separating your form into …

A/B Testing Idea #281 - Be careful when using special characters, faults could decrease your credibility

When you create a web page, be careful that you don't have any accidental character faults due to coding problems or lack of care. The kind of symbols that are often seen on web pages, such as ▢ &…

A/B Testing Idea #282 - Use a recognisable phone number for your customer service and add your opening hours

If you use a special service phone number then your customers will automatically think twice about calling as they will be expecting high call charges and long wait times. This will make your business…

A/B Testing Idea #285 - Offer the possibility to postpone payment

Offering the possibility to postpone payment of a purchase will make the price of the item become less relevant to the buyer. Instead of thinking about the price, they will be thinking about the fact …

A/B Testing Idea #286 - Hand out free gifts with products bought

The promise of a free gift is a strong incentive to get people to buy. Studies have shown that people are likely to feel compelled to give something back when they receive something for free (it's…

A/B Testing Idea #287 - Do not shy away from sharing crucial information for no compensation

It is proven that we are more likely to give something to someone if they have given something to us already - the desire to reciprocate such behaviour is strong and can certainly lead to action and conversion…

A/B Testing Idea #288 - If users have spent some resources, e.g. financial or time, in your service, indicate how much they have been spent

People are more likely to continue on in vain with a project or plans for which they have already invested money, time or effort, even if they no longer want to or there may be more potential losses to…

A/B Testing Idea #290 - Whenever possible, prioritise single and vertical columns

Using a two-column layout on your site could disturb the fluency with which the reader absorbs your content as you are splitting their attention between two areas. Rather than leading your visitor'…

A/B Testing Idea #291 - Nudge users to read your page by slightly overlapping design elements and images

If you completely separate the design of each content block then you won't give your visitor the encouragement they need to continue on reading down. Rather, after reading only the first block they…

A/B Testing Idea #293 - Indicate popular options as the default ones

Everyone hates filling out information online - the easier and quicker you can make that for your users, the more likely they are to follow through, complete an action and ultimately convert. One way …

A/B Testing Idea #294 - Display often-used options at the top of drop down lists

Everyone hates filling out information online - the easier and quicker you can make that for your customers, the more likely they are to follow through, complete an action and ultimately convert. One …

A/B Testing Idea #296 - If connected via Facebook, indicate how many friends have purchased or signed up

If you offer your customers the option to sign in using Facebook then make the most of this advantage. Indeed, using Facebook is a good way to quickly access data about a customer but that's not the…

A/B Testing Idea #297 - Allow users to identify themselves with a certain category of people, and then show them content based on their choice

Allow users to identify themselves with a certain category of people and then submit introduce the products that match with their needs can have several advantages. First, your customer feels included…

A/B Testing Idea #298 - Display your call-to-action as a visual animation

Introducing a Call-To-Action (CTA) using a floating animation that appears after a few moments could help increase conversions. Drawing attention to the Call-To-Action is essential for getting people …

A/B Testing Idea #300 - Carefully select the period and constraints of your "free trials"

To encourage maximum conversion it is important to pick the right trial length and limitations to play into the idea of scarcity and urgency. Offering a free trial period that is too long can mean that…

A/B Testing Idea #301 - Limit human error by disabling or replacing your call-to-action after users select it

Once your customer clicks on a Call-to-Action, disable or remove it to indicate that they have already clicked once and the action has been performed. This will prevent your customer from being tempted…

A/B Testing Idea #302 - Limit human error and frustration by only offering possible inputs in fields

In order to avoid preventable errors and possible frustration on the part of your customer, don't give them the ability to enter incorrect information. For example, as in the above drawing, when someone…

A/B Testing Idea #303 - As a user completes a form, unlock other sections

Rather than giving your customer access to an entire form in block layout, split your form into steps that they can unlock themselves. This will make the form seem less daunting and more bite-sized and…

A/B Testing Idea #304 - With forms, offer fields which match the required information

Matching your field layout to whichever input format is required will improve user experience by giving assistance and avoiding errors or frustration. For example, when asking for a phone number you should…

A/B Testing Idea #306 - Visually distinguish between important functions using colour, size and space

To avoid grave slip-ups, make sure that important functions are highlighted by separating them and using a different colour. This will ensure that the user's attention is drawn to it and they won&#…

A/B Testing Idea #307 - Add conditions before letting users enact irreversible changes, such as deleting their account

For instance, do not allow your customers to accidentally delete their project on your SaaS platform. Indeed, it is happening often that a person unintentionally deletes his work. Prevent this by asking…

A/B Testing Idea #308 - After small changes, allow users to undo the move rather than to continuously confirm

Rather than asking your customers to confirm changes they make by clicking on "yes" or "no", offer them the possibility to undo what they've already done. Although slight, the …

A/B Testing Idea #309 - Limit frustrations by enabling the possibility to leave a field blank, even after it has been selected

It can often happen that a customer might click into an option or function from a drop down list only to realise that they don't want to select anything but find themselves stuck as they are unable…

A/B Testing Idea #310 - Offer a clear and simple manner to close pop-up windows

Ensure you give your customer the power to close any pop-ups or other boxes on your site. Showing an immediately recognisable cross in the top-right of all boxes will allow customers to easily close them…

A/B Testing Idea #311 - After users leave a page, return them to where they left off

Sending the user directly back to the page or position in a sequence where they left off will help to minimise the negative effects of leaving a site or page. By sending them straight back to where they…

A/B Testing Idea #312 - Make sure you facilitate the user experience of drop-down menus and pop-up windows

Your users aren't perfect, they will regularly make mistakes with the cursor (as do we all!). For this reason, you need to create interfaces that are flexible and forgiving. Visitors are often confronted…

A/B Testing Idea #313 - Add hyperlinks for main menus, and any relevant categories

Users are not perfect, they make mistakes regularly. Indeed, it is common to see people click on areas that are not clickable. Do not try to fight against those mistakes, instead, add clickable functionality…

A/B Testing Idea #314 - When displaying error messages, include relevant indicators

When displaying error messages, make sure that you clearly explain the reason for the error. If your user is getting error messages without anything to tell them why it can't be validated and how …

A/B Testing Idea #316 - Display links already used with a dissimilar colour

Clearly show which links a user has already clicked on by displaying them in a different colour. Using another colour will help those links to stand out, which will help the user to keep track of what…

A/B Testing Idea #317 - Ensure that your fields are reactive to errors, antonyms and other syntax differences

Making sure your site visitors have a user experience that is as fluid and easy as possible is important to encourage your visitors to enjoy using your site and ultimately find what they are looking for…

A/B Testing Idea #318 - Simplify your customer's thinking process by doing any calculations for them

People strongly prefer and feel more positive about things that are easy and quick for us to understand. If you want your customer to respond well to information you provide and to feel happy using your…

A/B Testing Idea #319 - Display navigation categories (breadcrumbs) to indicate the location of the user on your website

To help your visitor feel at ease with the logic and layout of your site, clearly display a breadcrumb trail (or other sequence map) so they can quickly see where they are on your site and how they arrived…

A/B Testing Idea #323 - When a customer selects a filter, ensure that it is automatically applied to the rest of your products

Often a customer types the colour of the desired product in the search bar. But often when typing, say, "red sofa", the search results will be all sofas, red or not red. To avoid discouraging…

A/B Testing Idea #324 - Utilize written content which slightly contradicts what the user wants to do

The more confident you user feels in navigating your website and completing tasks, the better experience they will have and the more likely they will be to convert. Report potential errors to your customers…

A/B Testing Idea #325 - Increase the clickable zone of your call-to-action if it is small

If your website contains small Call-to-Actions like the "see more" in the drawing above, add a transparent border around it in order to expand the clickable area. Users will not necessarily …

A/B Testing Idea #327 - Avoid showing pop-up windows at the wrong time

Do not set up your pop-ups or overlays to trigger at the wrong times. Having a pop-up triggered as soon as you load a website can be extremely irritating to a user. Some will simply close the website …

A/B Testing Idea #329 - On mobile devices, ensure that you have easily clickable areas

On smaller screens, such as on mobile or tablet, it is common for users to experience frustration and unease when trying to click options as the hit areas can be too imprecise. When we are using our fingers…

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