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A/B Testing Idea #313 - Add hyperlinks for main menus, and any relevant categories

Tactic_Add hyperlinks for main menus, and any relevant categories

Description

Users are not perfect, they make mistakes regularly. Indeed, it is common to see people click on areas that are not clickable. Do not try to fight against those mistakes, instead, add clickable functionality to those common areas. For instance, expand clickable area in the primary menu, in the list items or in the complementary icons or images. 

Inspired by Nick Kolenda 

Principles

  • Processing Efficacy (Jacoby & Dallas, 1981)
  • Autonomy bias (Deci, 1971; Ryan, 2008)

The Research

Processing Efficacy

We tend to prefer things that are simple for us to understand or use.

Autonomy bias

We prefer situations that we have control over.

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