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8 Best Airbnb persuasion tactics

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #114 - Emphasise the experential advantages over the monetary ones

It's a good idea to avoid references to money when presenting your products to customers and instead to place emphasis on the experience that they will enjoy using them. People place more value…

Tactic #137 - Increase the size of terms which convey sentiments

Words that convey emotion are important parts of your content as these are trigger words that will elicit a response and engagement from your visitor. Studies have shown that we pay more attention …

Tactic #139 - Enhance your Call-to-action by altering its aesthetics thanks to border, levels or shadows

Your Call-to-Action (CTA) is a button - you need it to look like one! Adding depth to your CTA through using a border, bevel or shadowing will help to clearly distinguish it as a button that is there …

Tactic #170 - Prioritise your most crucial filters

Re-ordering the filter options and putting the most relevant and important filters first will make for an easier and more pleasurable site experience for your visitors. Research has shown that people…

Tactic #295 - Prioritise uncommon landing pages

We tend to better remember the things that affects us directly. Thus the fact of creating a landing page that emotionally affects your customers or create an original landing page is a good way to stay…

Tactic #306 - Visually distinguish between important functions using colour, size and space

To avoid grave slip-ups, make sure that important functions are highlighted by separating them and using a different colour. This will ensure that the user's attention is drawn to it and they won&#…

Tactic #322 - Suggest a criteria option instead of a filter option for sorting search results

When you display search results, it is important to help your customers find what they are looking for as quickly and easily as possible. This will avoid them becoming overwhelmed by choice and quitting…

Tactic #325 - Increase the clickable zone of your call-to-action if it is small

If your website contains small Call-to-Actions like the "see more" in the drawing above, add a transparent border around it in order to expand the clickable area. Users will not necessarily …

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