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A/B Testing Idea #139 - Enhance your Call-to-action by altering its aesthetics thanks to border, levels or shadows

Tactic_Enhance your Call-to-action by altering its aesthetics thanks to border, levels or shadows

Description

Your Call-to-Action (CTA) is a button - you need it to look like one! Adding depth to your CTA through using a border, bevel or shadowing will help to clearly distinguish it as a button that is there to be clicked on.

A visual effect to indicate that it is clickable will make it much easier for people to see automatically which parts of the page are interactive and will lead them to engage without any frustration.

Inspired by Nick Kolenda 

Principles

  • Representativeness Heuristic (Kahneman & Tversky, 1972)

The Research

Representativeness Heuristic

People have a tendency to judge the probability of an event through relying on information from the occurrence of similar events - or, more generally, to make biased predictions and generalisations by counting on similar models and happenings.

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