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4 Key Persuasion Tactics Used By Skyscanner

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #7 - Choose a contrasting button colour and size for your Call-to-Action

The objective of a Call-to-Action (CTA) button is to encourage your visitors to do something specific. Choosing a contrasting button colour and size will make it more prominent on your page so that…

Tactic #11 - Emphasise your search bar

If you notice that your site visitors are using the search bar often, make it more prominent by varying its colour, size and position on your page. People are more likely to notice and remember…

Tactic #140 - Convey movement by adding an arrow to your Call-to-Action button

Your Call-to-Action (CTA) is a button - you need it to look like one! Adding an arrow to your CTA will help to clearly distinguish it as a button that is there to be clicked on to move on to the next …

Tactic #310 - Offer a clear and simple manner to close pop-up windows

Ensure you give your customer the power to close any pop-ups or other boxes on your site. Showing an immediately recognisable cross in the top-right of all boxes will allow customers to easily close them…

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