Home
A/B Testing Idea #310 - Offer a clear and simple manner to close pop-up windows
Description
Ensure you give your customer the power to close any pop-ups or other boxes on your site. Showing an immediately recognisable cross in the top-right of all boxes will allow customers to easily close them and therefore avoid any annoyance and frustration. People don't like to feel as though they are having information or a path forced upon them and will feel equally frustrated by their inability to control the site in the way they want to. This can lead to many people quitting the site in this case. Similarly, for any live chat boxes or other important info boxes, at least allow customers to minimise them so that they are not annoying them or blocking any other content they may want to see.
Inspired by Nick Kolenda
Principles
- Processing Efficacy (Jacoby & Dallas, 1981)
- Illusion of Control (Ellen Langer, 1975)
The Research
Processing Efficacy
We tend to prefer things that are simple for us to understand or use.
Illusion of Control
The Illusion of Control is the tendency to believe that we can control (or at least influence) our environment and, in particular, random phenomenons.
Oops, you have reached your limit of 1 free tactic per hour
To get unlimited access to our 250+ tactics,
Join our FREE mailing list
Or wait 00:59:59
Congratulations!
You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.
