Home

17 Best Urban outfitters persuasion tactics

We have analysed and compiled the 250 best persuasion tactics used by the leading eCommerce and Saas websites (such as Amazon, Booking.com, Dropbox, etc). You can then easily implement them onto your website using the Convertize SmartEditor.

Tactic #19 - Reduce the number of categories and menu options displayed

Offering fewer categories and/or menu options will help your visitors to make better decisions and feel less overwhelmed. Research shows that information overload results in less effective and satisfying…

Tactic #21 - Offer online-only products and display "Available online only"

By offering online-only products, people will be more encouraged to make purchases as the products will seem to be more scarce in comparison to those products that can also be bought in store. The idea…

Tactic #25 - Allow the option to 'add to basket" in 1-click

Offering a 1-click "add to basket" option speeds up the paying process, which will help customers to avoid the negative feelings associated with spending money. Indeed, research has shown…

Tactic #29 - Select a price which has the smallest amount of letters possible

Choosing a price with fewer syllables removes a little of the cognitive strain from your customer and things which are quicker and easier to understand are instantly more familiar. The clearer you can…

Tactic #30 - Make your checkout page responsive for mobile devices

A mobile-friendly checkout page is essential to ensure that people follow through with their purchase. A checkout page that is mobile responsive will not only be more aesthetically pleasing but will be…

Tactic #32 - Make your menu responsive (mobile-friendly)

A mobile-friendly menu is essential to ensure that you don't miss out on customers using mobile devices. Having a menu that is mobile responsive will not only be more aesthetically pleasing but will…

Tactic #37 - Remove the Category drop-down menu from your homepage

The category bars and their drop-down menus are standard on most websites, but it's not always the best way to present the product category. These drop-down menus often offer a poor user experience…

Tactic #41 - Allow customers to update their basket

Allowing customers to clearly update the items that they have in their basket is important as it allows them the opportunity to review their purchases prior to making a final decision, the same way they…

Tactic #43 - Let a user save an item for later (wishlist)

Your customers will appreciate having the choice between buying the product immediately or saving it for another time. People like to feel as though they are in control of their shopping experience…

Tactic #59 - Display all product information

Your customers will feel like the more information they are given in order to make a decision, then the better that decision will be. So the more information you can give them about the product (in…

Tactic #76 - Utilize smaller font sizes to indicate price to pay

Using a smaller font size for your pricing is doubly effective. Firstly, it of course makes the price more subtle and so doesn't automatically draw people's attention towards the fact of paying…

Tactic #104 - Emotion and rational purchasing decisions: implications for rounding prices

Our brains process prices differently depending on whether a purchase is guided by rationality (for example for non-luxury, necessary goods) or by emotions (those products which we buy to make us happy…

Tactic #136 - When appropriate, employ charismatic models

Using attractive models on your site can be very effective in the right context. Studies have shown that using a model to market a product increases its credibility, how much attention people pay to…

Tactic #198 - Show a progress bar

Displaying a progress bar is a great visual way to help users follow their progress in the purchase process and will not only stimulate their desire to continue to the end of the process but also gives…

Tactic #201 - Offer promotions in a format of a range, e.g. 15% to 60% discounts

Studies have shown that a variable rewards system can be very effective as a motivational tool. The "task" in question becomes altogether more exciting and interesting when there is a variable…

Tactic #289 - Condense your content to avoid losing the attention of your user

Make your blocks of content compact. That is to say, you should avoid trapping negative (i.e. useless, empty) space within your layout. For example, in the left-hand image above, you can see that there…

Tactic #326 - Make your menus responsive for mobile

It is important these days to ensure your website is mobile responsive. When designing the interface for this though, it is advisable to use one-window drilldowns. That is to say, present each section…

Browse tactics by categories
Browse tactics by type of website
Browse tactics by definitions

Oups, you have reached your limit of 2 free tactics per hour

To get unlimited access to our 250+ tactics,
Sign Up for FREE to Convertize.io

Or take break for 00:59:59

Convert more Browsers into Buyers, today.

Try for free

Try for free - No credit card required

Amazon S3 Web Services icon
Google Cloud icon
Stripe icon
SSL icon