A/B Testing Idea #59 - Display all product information

Tactic_Display all product information


Your customers will feel like the more information they are given in order to make a decision, then the better that decision will be.

So the more information you can give them about the product (in this case, ensuring that all product information such as dimensions/sizing, quality, colour, material, returns policy etc. is clearly displayed), the more likely they are to feel confident about buying it.


  • Information Bias (Baron; Beattie & Hershey, 1988)

The Research

Information Bias

The tendency to seek out information, thinking that it will lead us to make a better decision, even when that information is of no real help.

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