Home

A/B Testing Idea #59 - Display all product information

Tactic_Display all product information

Description

Your customers will feel like the more information they are given in order to make a decision, then the better that decision will be.

So the more information you can give them about the product (in this case, ensuring that all product information such as dimensions/sizing, quality, colour, material, returns policy etc. is clearly displayed), the more likely they are to feel confident about buying it.

Principles

  • Information Bias (Baron; Beattie & Hershey, 1988)

The Research

Information Bias

The tendency to seek out information, thinking that it will lead us to make a better decision, even when that information is of no real help.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 2 free tactics per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list

Or wait 00:59:59

Congratulations!

You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon