Home
A/B Testing Idea #170 - Prioritise your most crucial filters
Description
Re-ordering the filter options and putting the most relevant and important filters first will make for an easier and more pleasurable site experience for your visitors.
Research has shown that people recall the first items in a series best and sometimes don't even really take in information listed towards the end.
Placing the most important filter options first will aid visitors to augment their own user experience on your site.
Principles
- Serial Position Effect (Ebbinghaus, 1913; Murdock, 1962; Glanzer & Cunitz, 1966)
The Research
Serial Position Effect
The Serial Position Effect is the way in which people tend to recall the first and last items in a series best, and the middle items worst.
Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bypage type
Browse A/B Testing Ideas bybrands
Browse A/B Testing Ideas bydefinitions
Oops, you have reached your limit of 1 free tactic per hour
To get unlimited access to our 250+ tactics,
Join our FREE mailing list
*
Or wait 00:59:59
Congratulations!
You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.
