Home

A/B Testing Idea #31 - Display the final price in the shopping basket before final checkout

Tactic_Display the final price in the shopping basket before final checkout

Description

Your customers want to have all information relevant to payment before proceeding with the purchase and, if they feel unsure about what they are going to be charged, they are more likely to abandon the basket before paying.

Research has shown that people avoid proceeding with actions when the results are unknown, or when they don't feel they have enough information.

By displaying the final price in the shopping basket before the checkout page is reached, you will increase the chances that your customer doesn't abandon the purchase.

Principles

  • Ambiguity Effect (Ellsberg, 1961)

The Research

Ambiguity Effect

The Ambiguity Effect describes people’s preference for known risks over unknown risks.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 2 free tactics per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list

Or wait 00:59:59

Congratulations!

You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon