Home

A/B Testing Idea #275 - Allow users, with your search bar, to jump to suggestions based on what they typed

Tactic_Allow users, with your search bar, to jump to suggestions based on what they typed

Description

In order to increase conversion rates, simply help your customer to find what they are looking for as quickly and easily as possible. Offering suggestions in the search bar based on what the customer is typing is one easy way to do this. For instance, rather than listing irrelevant items in alphabetical or category order on the search bar drop-down, you should list relevant items based on what the customer has begun typing. For example, if they begin to type the word "table" in the search bar, then offer them quick suggestions such as garden table, kitchen table, dining table, etc. 

Inspired by Nick Kolenda 

Principles

  • Self-efficacy Theory (Bandura, 1984)
  • Processing Efficacy (Jacoby & Dallas, 1981)

The Research

Self-efficacy Theory

Self-efficacy theory explains the way in which a person’s belief in their own competence to complete a task affects the way they approach and perceive this task.

Processing Efficacy

We tend to prefer things that are simple for us to understand or use.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 1 free tactic per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list

*

Or wait 00:59:59

Congratulations!

You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon