Home
A/B Testing Idea #177 - In the check-out page, indicate testimonials from customers who also bought the same product below the call-to-action
Description
By placing testimonials from other customers who have previously bought your product or service just before the final stage of payment, you are offering reassurance to your customers by showing them how others have both safely made payment and enjoyed their purchase.
If people feel unsure about the security of their online payment they are unlikely to continue on whereas the "social proof" provided by their peers in the form of customer testimonials will help to invoke positive feelings towards the payment process. This reassurance and positivity will increase the likelihood of them following through and finalising payment.
Principles
- Cognitive Dissonance (Festinger, 1957)
The Research
Cognitive Dissonance
We prefer it when all our attitudes and beliefs are held in harmony and, when they aren’t, this produces an uncomfortable and detrimental Cognitive Dissonance.
Oops, you have reached your limit of 1 free tactic per hour
To get unlimited access to our 250+ tactics,
Join our FREE mailing list
Or wait 00:59:59
Congratulations!
You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.
