A/B Testing Idea #8 - List the strongest benefits first

Tactic_List the strongest benefits first


Re-ordering the benefits of your offer by putting the strongest ones first will more easily capture your visistors' attention, and make a better impression.

Research has shown that people recall best the first items in a series,  and sometimes don't even process information listed towards the end.

If listed first, your visitors will remember the stronger benefits because of the greater amount of cognitive attention and processing devoted to them.

Inspired by Nick Kolenda 


  • Serial Position Effect (Ebbinghaus, 1913; Murdock, 1962; Glanzer & Cunitz, 1966)

The Research

Serial Position Effect

The Serial Position Effect is the way in which people tend to recall the first and last items in a series best, and the middle items worst.

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