Home
A/B Testing Idea #290 - Whenever possible, prioritise single and vertical columns
Description
Using a two-column layout on your site could disturb the fluency with which the reader absorbs your content as you are splitting their attention between two areas. Rather than leading your visitor's gaze to different areas on the site, streamline your layout and make it as easy as possible for them to process the information. Aligning all information into a one-column layout will keep the layout clean, easy-to-read, and will ultimately result in more visitors engaging and converting.
Inspired by Nick Kolenda
Principles
- Processing Efficacy (Jacoby & Dallas, 1981)
The Research
Processing Efficacy
We tend to prefer things that are simple for us to understand or use.
Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bypage type
Browse A/B Testing Ideas bybrands
Browse A/B Testing Ideas bydefinitions
Oops, you have reached your limit of 1 free tactic per hour
To get unlimited access to our 250+ tactics,
Join our FREE mailing list
*
Or wait 00:59:59
Congratulations!
You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.
