A/B Testing Idea #143 - Alter the aesthetics of your Call-to-action when your user hoover over it

Tactic_Alter the aesthetics of your Call-to-action when your user hoover over it


Simply making it so that your Call-to-Action button alters in some way when the cursor hovers over it will clearly distinguish it as a button that is there to be clicked on.

A visual effect to indicate that it is clickable will make it much easier for people to see automatically which parts of the page are interactive and will lead them to engage without any frustration.

Inspired by Nick Kolenda 


  • Representativeness Heuristic (Kahneman & Tversky, 1972)

The Research

Representativeness Heuristic

People have a tendency to judge the probability of an event through relying on information from the occurrence of similar events - or, more generally, to make biased predictions and generalisations by counting on similar models and happenings.

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