A/B Testing Idea #178 - Display "how-to" videos related to products on the checkout page

Tactic_ Display


By placing instructional and informative "how-to" videos just before the final stage of payment, you are offering reassurance to your customers by showing them how easy to use and interesting the product they're about to purchase is.

This reassurance will enhance positive feelings about their purchase and will increase the likelihood of them following through and finalising payment.


  • Cognitive Dissonance (Festinger, 1957)

The Research

Cognitive Dissonance

We prefer it when all our attitudes and beliefs are held in harmony and, when they aren’t, this produces an uncomfortable and detrimental Cognitive Dissonance.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 1 free tactic per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list


Or wait 00:59:59


You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon