A/B Testing Idea #178 - Display "how-to" videos related to products on the checkout page
By placing instructional and informative "how-to" videos just before the final stage of payment, you are offering reassurance to your customers by showing them how easy to use and interesting the product they're about to purchase is.
This reassurance will enhance positive feelings about their purchase and will increase the likelihood of them following through and finalising payment.
- Cognitive Dissonance (Festinger, 1957)
We prefer it when all our attitudes and beliefs are held in harmony and, when they aren’t, this produces an uncomfortable and detrimental Cognitive Dissonance.
Oops, you have reached your limit of 2 free tactics per hour
To get unlimited access to our 250+ tactics,
Join our FREE mailing list
Or wait 00:59:59