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A/B Testing Idea #171 - Customize your discount promotions by integrating your user's name/details
Description
Your customer will feel more involved in and connected with your coupon code - and therefore be more likely to use it - if you make use of their name to give it a personalised touch.
A natural tendency we experience is "implicit egotism", which means that by incorporating your reader's name, you will trigger a positive emotion and enhance their perception of your brand.
Big brands such as Starbucks Coffee or Coca-Cola even put the names of their clients on their products (coffee cups or Coca-Cola bottles) so that their clients immediately feel more connected with the brand.
Principles
- Social Cognition (Pelham; Carvallo & Jones, 2003)
The Research
Social Cognition
Social Cognition explains the way that most people associate positively with themselves and therefore tend to prefer things that are connected to them.
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