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A/B Testing Idea #168 - Display on specialised and expert reviews for your products' endorsements

Tactic_Display on specialised and expert reviews for your products' endorsements

Description

Displaying expert reviews or testimonials is an effective way of endorsing your products. The positive feedback and opinions of customer's peers is incredibly important as we often rely on this "social proof" in order to make decisions.

When it is an expert or someone who we expect or presume to be more knowledgeable than us their opinion holds even more weight and there is then an increased likelihood that we will copy their actions and purchase the same items.

Principles

  • Social Proof (Sherif, 1935; Asch, 1956)

The Research

Social Proof

Social Proof is a type of conformity. When a person is in a situation where they are unsure of the correct way to behave, they will often look to others for cues concerning the correct behaviour.

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