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A/B Testing Idea #323 - When a customer selects a filter, ensure that it is automatically applied to the rest of your products

Tactic_When a customer selects a filter, ensure that it is automatically applied to the rest of your products

Description

Often a customer types the colour of the desired product in the search bar. But often when typing, say, "red sofa", the search results will be all sofas, red or not red. To avoid discouraging your customers, make sure that when they enter specific criteria next to the product, this is automatically applied and the correct products appear first on the results page.

Principles

  • Cognitive Ease (Khaneman, 2011)
  • Illusion of Control (Ellen Langer, 1975)

The Research

Cognitive Ease

The ease with which our brain processes information and how the level of ease impacts how positively we feel about something.

Illusion of Control
The Illusion of Control is the tendency to believe that we can control (or at least influence) our environment and, in particular, random phenomenons.

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