Home
A/B Testing Idea #317 - Ensure that your fields are reactive to errors, antonyms and other syntax differences
Description
Making sure your site visitors have a user experience that is as fluid and easy as possible is important to encourage your visitors to enjoy using your site and ultimately find what they are looking for and make a purchase. Frustration caused by the feeling that they are unable to find what they need can quickly lead visitors to quit your site, and it can be very frustrating indeed to see "no result" from their search attempts - even when that results from their own input errors. Therefore it can make a big difference to have search fields that are capable of responding to typos, synonyms and variants so that you give your visitors the best chance to find what they are looking for and, ultimately, encourage conversion.
Inspired by Nick Kolenda
Principles
- Processing Efficacy (Jacoby & Dallas, 1981)
- Autonomy bias (Deci, 1971; Ryan, 2008)
The Research
Processing Efficacy
We tend to prefer things that are simple for us to understand or use.
Autonomy bias
We prefer situations that we have control over.
Oops, you have reached your limit of 1 free tactic per hour
To get unlimited access to our 250+ tactics,
Join our FREE mailing list
Or wait 00:59:59
Congratulations!
You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.
