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A/B Testing Idea #317 - Ensure that your fields are reactive to errors, antonyms and other syntax differences

Tactic_Ensure that your fields are reactive to errors, antonyms and other syntax differences

Description

Making sure your site visitors have a user experience that is as fluid and easy as possible is important to encourage your visitors to enjoy using your site and ultimately find what they are looking for and make a purchase. Frustration caused by the feeling that they are unable to find what they need can quickly lead visitors to quit your site, and it can be very frustrating indeed to see "no result" from their search attempts - even when that results from their own input errors. Therefore it can make a big difference to have search fields that are capable of responding to typos, synonyms and variants so that you give your visitors the best chance to find what they are looking for and, ultimately, encourage conversion.

Inspired by Nick Kolenda

Principles

  • Processing Efficacy (Jacoby & Dallas, 1981)
  • Autonomy bias (Deci, 1971; Ryan, 2008)

The Research

Processing Efficacy

We tend to prefer things that are simple for us to understand or use.

Autonomy bias

We prefer situations that we have control over.

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