A/B Testing Idea #39 - Offer immediate feedback on completed fields

Tactic_Offer immediate feedback on completed fields


Letting your customer know instantly whether information they have entered is correct or incorrect will help to make the whole process clearer and easier.

Research has shown that people are more motivated to complete an action if they feel like they are capable of doing so.

Something as simple as helping them through showing clearly which information has been accepted and which needs to be changed can increase the chances of an action (such as registering or making payment) being completed.


  • Self-efficacy Theory (Bandura, 1984)

The Research

Self-efficacy Theory

Self-efficacy theory explains the way in which a person’s belief in their own competence to complete a task affects the way they approach and perceive this task.

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