A/B Testing Idea #125 - Utilize your customer's details to customize your content offering

Tactic_Utilize your customer's details to customize your content offering


Your customer will feel more involved in and connected with your content if you make use of their name to give it a personalised touch.

A natural tendency we experience is "implicit egotism", which means that by incorporating your reader's name, you will trigger a positive emotion and enhance their perception of your message - especially when sending out directed messages in the form of email blasts.

Big brands such as Starbucks Coffee or Coca-Cola even put the names of their clients on their products (coffee cups or Coca-Cola bottles) so that their clients immediately feel more connected with the brand.


  • Social Cognition (Pelham; Carvallo & Jones, 2003)

The Research

Social Cognition

Social Cognition explains the way that most people associate positively with themselves and therefore tend to prefer things that are connected to them.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 1 free tactic per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list


Or wait 00:59:59


You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon