A/B Testing Idea #148 - Nudge your visitor to your Call-to-action through arrows and visual cues

Tactic_Nudge your visitor to your Call-to-action through arrows and visual cues


Your visitor's brains will be immediately drawn towards familiar visual elements (like arrows) as they notice and understand these visuals more quickly than any other information on the page.

Utilising this kind of visual stimulus is therefore an effective way to draw immediate attention to your Call-to-action (or anything else you want) which will increase the chances in turn that you visitors complete the desired action (clicking on the button etc.).


  • Visual Cueing (Posner, 1980; Hommel; Pratt; Colzato & Godijn, 2001; Tipples, 2002)

The Research

Visual Cueing

Our brains form the majority of the images we “see” and like to be given direction about what to focus on so using visual cues, like arrows, help to draw attention towards certain elements.

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