A/B Testing Idea #95 - Limit the numbers of words in your call-to-action to 2

Tactic_Limit the numbers of words in your call-to-action to 2


The simpler and more attention-grabbing you can make your Call-to-Action (CTA) the better. Customers prefer to use less mental energy and want to be led with ease around your site.

Using only 2 words on your CTA will help not only draw attention to it but will also encourage visitors to follow through on the action as it will make the process seem simple and easy.


  • Cognitive Ease (Khaneman, 2011)

The Research

Cognitive Ease

The ease with which our brain processes information and how the level of ease impacts how positively we feel about something.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 1 free tactic per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list


Or wait 00:59:59


You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon