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A/B Testing Idea #95 - Limit the numbers of words in your call-to-action to 2

Tactic_Limit the numbers of words in your call-to-action to 2

Description

The simpler and more attention-grabbing you can make your Call-to-Action (CTA) the better. Customers prefer to use less mental energy and want to be led with ease around your site.

Using only 2 words on your CTA will help not only draw attention to it but will also encourage visitors to follow through on the action as it will make the process seem simple and easy.

Principles

  • Cognitive Ease (Khaneman, 2011)

The Research

Cognitive Ease

The ease with which our brain processes information and how the level of ease impacts how positively we feel about something.

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