Home

A/B Testing Idea #72 - Add strikethroughs for absent features

Tactic_Add strikethroughs for absent features

Description

Adding strikethroughs for absent features on lower cost pricing plans is a great way of showing people what they'll be missing out on.

Research shows that people strongly prefer avoiding losses to acquiring gains and inciting this fear of loss is a great motivator for encouraging people to make more comprehensive purchases.

Seeing the features they will not get with a certain pricing plan will make them consider the higher pricing plans that have the extra features more carefully.

Principles

  • Loss Aversion (Tversky & Kahneman, 1984)

The Research

Loss Aversion

Loss Aversion explains our tendency to strongly prefer avoiding losses over acquiring gains.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 2 free tactics per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list

Or wait 00:59:59

Congratulations!

You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon