Home
A/B Testing Idea #79 - High-end products should not be bundled with low-end ones
Description
The price of a product is not only based on its value itself but on the perception that users have of it.
When you sell products together, by making a bundled offer for example, do not mix very expensive products with cheap products. People may perceive the offer as cheap and you run the risk of them not making the purchase.
Inspired by Nick Kolenda
Principles
- Perceived Value Pricing (Lee & Zhao, 2014; Poundstone, 2010; Mazumdar; Raj; Sinha, 2005; Thomas; Simon; Kadiyali, 2007)
The Research
Perceived Value Pricing
Perceived Value Pricing explains how our perceptions of a price and its value can be altered depending on how it is presented to us.
Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bypage type
Browse A/B Testing Ideas bybrands
Browse A/B Testing Ideas bydefinitions
Oops, you have reached your limit of 1 free tactic per hour
To get unlimited access to our 250+ tactics,
Join our FREE mailing list
*
Or wait 00:59:59
Congratulations!
You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.
