A/B Testing Idea #135 - Contextualise product pictures in the ideal situation in which they should be used

Tactic_Contextualise product pictures in the ideal situation in which they should be used


If your customer can visualise themselves using your product then they'll feel more inclined to buy it.

You can ensure this by setting your product images in such a way as to increase the chances that people will instinctively imagine themselves with the product (for example, in a hand, with the handle facing to the right, or through using an image or video of someone actually using the product).

These techniques will all help your customer to automatically connect and interact psychologically with the product, which will increase the chances that they will want it in their life in reality too.

Inspired by Nick Kolenda 


  • Visual Depiction Effect (Elder & Krishna, 2012)

The Research

Visual Depiction Effect

People are more inclined to buy a product when it is shown in a way which helps them to visualise themselves using it.

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