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A/B Testing Idea #135 - Contextualise product pictures in the ideal situation in which they should be used
Description
If your customer can visualise themselves using your product then they'll feel more inclined to buy it.
You can ensure this by setting your product images in such a way as to increase the chances that people will instinctively imagine themselves with the product (for example, in a hand, with the handle facing to the right, or through using an image or video of someone actually using the product).
These techniques will all help your customer to automatically connect and interact psychologically with the product, which will increase the chances that they will want it in their life in reality too.
Inspired by Nick Kolenda
Principles
- Visual Depiction Effect (Elder & Krishna, 2012)
The Research
Visual Depiction Effect
People are more inclined to buy a product when it is shown in a way which helps them to visualise themselves using it.
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