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A/B Testing Idea #284 - Include more than one individual, or more than one product within your visual marketing material
Description
People are more inclined to want to buy a product when it is shown in a way which helps them to visualise themselves using it. Therefore, to reduce the mental effort required on the part of your customer in order to connect with the product and imagine it as part of their lives, it is useful to display several images of the product being used in different ways. This is especially important for online businesses as customers are unable to see the actual product in real life before purchase.
Principles
- Visual Depiction Effect (Elder & Krishna, 2012)
The Research
Visual Depiction Effect
People are more inclined to buy a product when it is shown in a way which helps them to visualise themselves using it.
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