Home

A/B Testing Idea #284 - Include more than one individual, or more than one product within your visual marketing material

Tactic_Include more than one individual, or more than one product within your visual marketing material

Description

People are more inclined to want to buy a product when it is shown in a way which helps them to visualise themselves using it. Therefore, to reduce the mental effort required on the part of your customer in order to connect with the product and imagine it as part of their lives, it is useful to display several images of the product being used in different ways. This is especially important for online businesses as customers are unable to see the actual product in real life before purchase.

Principles

  • Visual Depiction Effect (Elder & Krishna, 2012)

The Research

Visual Depiction Effect

People are more inclined to buy a product when it is shown in a way which helps them to visualise themselves using it.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 2 free tactics per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list

Or wait 00:59:59

Congratulations!

You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon