A/B Testing Idea #61 - Product name should be descriptive and unique

Tactic_Product name should be descriptive and unique


Choose a product names that is descriptive and unique. Indeed, having a descriptive name simplifies the understanding of the product and avoid confusion for your customers. In addition it helps to boost your SEO. Then a unique name allows you to avoid to face too much competition. Indeed, many products have the same name and it becomes more difficult for your customers to find yours, and it goes without saying that it is also very bad for your SEO. Therefore prefer a full, descriptive and unique product name.


  • Curse of Knowledge (Camerer; Loewenstein & Weber, 1989; Newton, 1990)
  • Information Bias (Baron; Beattie & Hershey, 1988)

The Research

Curse of Knowledge

The Curse of Knowledge is a cognitive bias that prevents those who are better informed from understanding something from the point of view of a lesser-informed party.

Information Bias

The tendency to seek out information, thinking that it will lead us to make a better decision, even when that information is of no real help.

Browse A/B Testing Ideas bycategories
Browse A/B Testing Ideas bytype of website
Browse A/B Testing Ideas bydefinitions

Oops, you have reached your limit of 1 free tactic per hour

To get unlimited access to our 250+ tactics,
Join our FREE mailing list


Or wait 00:59:59


You have unlocked our library of 250 tactics.
Keep learning or sign up to Convertize.com to start
implementing them directly in your webste.

Convert more Browsers into Buyers, today.

Try for FREE

No credit card required

Amazon S3 Web Services icon
Convertize reviews
Stripe icon
SSL icon