A/B Testing Idea #167 - Mark your best products as "Popular Choice"

Tactic_Mark your best products as


Marking your best products as a "Popular Choice" is an effective persuasion technique to encourage more people to make the same purchase.

Research has shown that we have a strong tendency to copy others' choices and behaviour - especially when we are hesitating on a decision - and seeing that these products are the most popular ones will create a positive bias towards them.


  • Social Proof (Sherif, 1935; Asch, 1956)

The Research

Social Proof

Social Proof is a type of conformity. When a person is in a situation where they are unsure of the correct way to behave, they will often look to others for cues concerning the correct behaviour.

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