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A/B Testing Idea #295 - Prioritise uncommon landing pages
Description
We tend to better remember the things that affects us directly. Thus the fact of creating a landing page that emotionally affects your customers or create an original landing page is a good way to stay longer in their memory. Moreover, they will return more likely on your website to purchase in the future.
Principles
- Social Cognition (Pelham; Carvallo & Jones, 2003)
- Attentional bias (Bradley & al., 1996; Buodo & al., 2002; Pessoa & Ungerleider, 2004; Vuilleumier, 2005)
- Base rate fallacy (D. Kahneman)
The Research
Social Cognition
Social Cognition explains the way that most people associate positively with themselves and therefore tend to prefer things that are connected to them.
Attentional bias
Attentional bias is the way in which human beings notice and pay much more attention to things that touch us emotionally.
Base rate fallacy
Base Rate Fallacy also known as base rate neglect is an error which occurs when the prior base rates are neglected in favour of the latest piece of information presented. In other words, it is the mind's tendency to ignore statistic and base rates.
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