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A/B Testing Idea #46 - Reassure your customer on the post-purchase confirmation page and email
Description
Reassure your customers on the purchase or booking they have just made by clearly confirming the transaction has successfully gone through and by sending them a follow-up confirmation email.
This will induce positive feelings and help to therefore reassure them about their choice to complete this transaction. The happier you can help customers to feel about their decisions and purchases, the more likely they are to be completely satisfied and become a repeat customer.
Principles
- Cognitive Dissonance (Festinger, 1957)
The Research
Cognitive Dissonance
We prefer it when all our attitudes and beliefs are held in harmony and, when they aren’t, this produces an uncomfortable and detrimental Cognitive Dissonance.
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