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A/B Testing Idea #11 - Emphasise your search bar

Tactic_Emphasise your search bar

Description

If you notice that your site visitors are using the search bar often, make it more prominent by varying its colour, size and position on your page.

People are more likely to notice and remember an element that stands out. Your visitors will immediately be attracted to the notably different item on your page, your search bar with contrasting colour and size.

Principles

  • Von Restorff Effect (Von Restorff, 1933; Gardner, 1983; Taylor & Fiske, 1978)

The Research

Von Restorff Effect

An effect named after the psychiatrist who first studied it (Hedwig von Restorff), whereby individuals take note of and remember unusual or unique items more rapidly than other more uniform items.

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