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A/B Testing Idea #32 - Make your menu responsive (mobile-friendly)

Tactic_ Make your menu responsive (mobile-friendly)

Description

A mobile-friendly menu is essential to ensure that you don't miss out on customers using mobile devices. Having a menu that is mobile responsive will not only be more aesthetically pleasing but will be easier to use and will therefore make for a much better user experience.

If mobile device users can't navigate your site very well then they are unlikely to continue or to make any purchases.

Principles

  • Aesthetic-Usability Effect (Bloch, 1983; Donald Norman, 2002)

The Research

Aesthetic-Usability Effect

Aesthetic designs are perceived as easier to use than less-aesthetic designs, and are more likely to be purchased regardless of functionality.

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